The staff uniforms conceived by Jermyn Street Design reflect the excellent reputation of Ascot Hospitality, enabling Sodexo Prestige to promote the brand values of our client Ascot Racecourse Limited – the most famous racecourse in the world.
In February 2014 Ascot Racecourse briefed Jermyn Street Design to produce a range of bespoke corporate clothing exclusively for the bar staff and waiters of On 5, a new multi million pound restaurant headed by Michelin Star Chef Tom Kerridge, owner of the Hand and Flowers.
Ascot’s ambition to make On 5 a global benchmark restaurant gave the design brief a different orientation. The clothing style needed to be formal and stylish with a quirky, classic contemporary look to compliment a smart, elegant, “premium” experience.
JSD designer Lisa Cunningham says, “This brief inspired the design process with details referencing the five craftsman applying texture and materials; Leather for the Saddler, Alluminium for The Farrier, Animal Hide The Groom, Mirror/ glass The Trainer and pattern texture for The Jockey. ”
The end result is a uniform that represents the Ascot image with a modern edge. Canvas aprons in rich brown with leather buckle detail and embroidered logos. Crisp white shirts with pale grey contrast cuffs and collars and suede elbow patches. Teal coloured ties feature a textured geometric pattern also used on the restaurant’s metal floor.
Jennifer Murphy, Staffing Manager, Sodexo Prestige says “The uniforms look absolutely brilliant. We are really happy and can’t thank JSD enough for their part in ensuring the launch was an amazing success.”
For Vanessa Robertson, Jermyn Street Design account manager, “Creating an image that is on brand is different for every project. The success lies in bringing a brand to life through the people and the bespoke design clothing they wear.”