Announcing the Winner of the JSD Design Challenge 2016

26 April 2016 | 0 Comments | Awards, Inspiration, News, Press, Uniform Design

On behalf of the entire JSD team, we are delighted to announce the winner of the 2016 JSD Design Challenge – Lucy Dodd, a second year Textiles student at the University for the Creative Arts.

Lucy overcame strong competition to win the £1,000 cash prize and three-month expenses-paid internship at JSD, where Lucy will work alongside the design team at our head office in Hammersmith, London.

Lucy will have the opportunity to develop her corporate fashion design skills, learning from industry experts and developing invaluable vocational experience to carry forward into a no-doubt bright future. JSD create bespoke designs for leading brands and bespoke fabrics form a key part of our development cycle, and Lucy will benefit from this.

We are looking forward to welcoming Lucy on board and are excited to see how far she can go!

About the challenge

This is the first JSD Design Challenge, launched in early 2016. We wanted to provide an opportunity for talented, creative, innovative and ambitious students to take a step-ahead.

We asked students to design a uniform collection for a fictional luxury airline – VIP World Flyers. Applicants were asked to provide designs for both male and female cabin crew staff, taking into account future trends, the everyday activities of staff and the climates they travel to.

You can read more about the original brief here.

What impressed us about Lucy’s design?

Ann Dowdeswell, Sales Director of JSD and member of the judging panel, said:

“Lucy showed that she had clearly understood our brief, to create a unique, new look for a 5 star airline. We enjoyed the way Lucy explained her 60’s inspiration in her design rationale. Her fun 60’s slant on uniform design was unique, while showing the elegance we expected from a VIP airline range. We liked the idea of detachable collars, layering for the different climates and the “planet” hat was a clear winner. The glow in the dark, bespoke star print Lucy created, with the metallic pigment, works well through the printed panels in the range and in the accessories too. A unique design, we look forward to working with her.”

A proud moment for UCA

The competition was sent out to over 50 of the top fashion and textiles universities across the UK. It is testament to the high-quality of teaching at UCA, and the quality of students they attract, that Lucy came out on top.

Lucy commented that her course leaders “always encouraged us to enter competitions as part of our textile practice. My Course Leader, Sharon Ting, was the one who posted the competition for me to find out about it!”

Lucy’s Course Leader at UCA, Sharon Ting, said:

“We are delighted that our second year Textiles student, Lucy Dodd, has been selected for this high profile industry competition. Our BA Textiles for Fashion & Interiors course at the UCA, Farnham is unique. The work that our students create on our course expresses the breadth and range of our creativity.

The internship is an invaluable opportunity to learn new skills and develop professional practice within a leading company. We look forward to establishing more wonderful opportunities, such as these.“

Interested in registering for the next competition?

To register your interest in the next JSD Design Challenge, and to receive first notification of the launch, please email with “Register Interest” in the subject line.

Likewise, if you are a university or college representative, please also email with “Institution Enquiry” in the subject line.

If you have a friend or family member who might be interested, please do send them a link to this page.

Well done and good luck, Lucy!

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