Churchill Retirement Living:
SERVICES/UTILITIES: HOSPITALITY: RETIREMENT SERVICES: SALES
Bespoke sales staff uniforms to reflect an important luxury lifestyle choice
Churchill Retirement Living offers luxury retirement homes and apartments to the over 60s, enabling them to enjoy a full, safe and independent lifestyle.
The Churchill Foundation also leads a wide range of community initiatives to support the less fortunate elderly and other vulnerable people. These initiatives include the UK’s first Clean Machine, a specially-designed van and mobile laundry service, which provides clean clothes, food, and respite for the homeless.
In 2016 Churchill asked jSD to create a suitably stylish bespoke uniform for their approximately 300 sales staff. The range includes a women’s tailored jacket with matching dress, trousers or skirt, and a men’s navy suit. “As well as using Churchill’s signature navy and burgundy, we developed a really lovely original check fabric to work with these colours,” says jSD Senior Account Manager Gillian Jones, “as seen, for example, in the men’s tie.”
The uniform’s stylish tailoring plus some subtle but lively details are all designed to be part of a critical first impression of Churchill for future owners.
jSD SENIOR ACCOUNT MANAGER, GILLIAN JONES