IHG Intercontinental Hotels Group:
Creativity + cost efficiency for 3 major brands: Holiday Inn + Holiday Inn Express + Crowne Plaza
jSD creates three very distinctive, highly functional and impactful uniform ranges for IHG, helping to build Holiday Inn, Holiday Inn Express and Crowne Plaza as clearly differentiated brands while providing the Group with valuable economies of scale and operational efficiency across international markets. jSD has been an IHG partner since 2008.
The three ranges comprise 450 SKUs, which jSD supplies to nearly 500 individual hotels in 18 countries, responding directly to over 250 requests a week. jSD is able to support the needs of these hotels and their 20,000 end-wearers thanks to its flexible, multi-channel ordering system, smart predictive stock control, an outstanding international supply chain and a tried-and-tested distribution partner. The success of these jSD operations for IHG was recognized in the category for Best Managed Contract at the 2018 Professional Clothing Awards.
“This IHG award,” says jSD founder Susanne Malim, “was earned by the flexible approach we take to all clients. We organise our team, resources and technology around IHG’s own international operations to provide a reliable, cost-effective and rapid response to the specific needs of each brand and every individual hotel.”
The latest designs for Holiday Inn and Holiday Inn Express were developed in parallel as part of a major development of the two brands. The process involved close collaboration with IHG’s EMEA teams and extensive on-the-job research across multiple markets and a deep immersion by jSD’s designers into both brands, along with extensive wearer trials before launch.
jSD engaged with our hotel teams and developed a thorough understanding of our brand, which resulted in a modern and contemporary uniform that our hotel teams love!
HOLIDAY INN, BRAND FAMILY EMEA