HOSPITALITY: CULINERY: DELIVERY:
Custom T-shirts for brand, sizing and cost-saving consistency + operational synergy
In the UK, Pizza Hut had experienced unacceptable inconsistencies in the quality, colours and sizes of the stock T-shirts it sourced for staff uniforms. T-shirt print applications for seasonal promotional messages were also often substandard and unreliable. All these factors had a negative impact on brand consistency across franchises, staff well-being and the impact of important integrated marketing campaigns.
jSD’s custom solution not only solved all these issues but proved to be an overall cost-saving for Pizza Hut.
jSD continues to match with precise and reliable consistency the grey, red and black reference samples of T-shirts supplied by Pizza Hut’s brand stewards in Atlanta, USA. On-going seasonal changes in promotional print applications are also handled with fast and exacting design and quality consistency. These custom-designed and manufactured garments now always fit right and are consistently fit for purpose, maximising quality control, minimising returns and meeting Pizza Hut’s tight budgets.
jSD also customised its online ordering system, smart predictive stock control, storage and other logistics to integrate seamlessly with Pizza Hut’s existing operations and logistics. “In this way,” says jSD Sales and Marketing Director Ann Dowdeswell, “jSD continues to help build brand and business value for Pizza Hut while reducing operational cost and burdens throughout the life-cycle of their work garments.”
jSD’s agile set-up allows us to design the best overall solution to every client’s needs and budget.
jSD CUSTOMER SERVICES DIRECTOR LUCY SMITH