Retail and Shop Staff Uniforms

At an exciting, albeit volatile time for retail, most people employed in the industry – whatever their age, size or shape – are fashion aware and want to look good in what they wear to work.

Susanne Malim, MD of Jermyn Street Design (JSD)

The World Duty Free Uniforms

World Duty Free Uniforms

Gucci Uniforms

Gucci Uniforms

Bespoke Corporate Uniforms and Workwear - The Lancome Uniform - Jermyn Street Design - JSD

Lancome Uniforms

Bespoke Corporate Uniforms and Workwear - The Guerlain Uniform - Jermyn Street Design - JSD

Guerlain Uniforms

Our retail clothing clients

Retail is in our DNA. JSD has been designing, manufacturing and distributing bespoke retail uniforms for over three decades – and we know the sector inside out. Some of our earliest contracts were for beauty brands operating as concessions in department stores. Most recently, both Gucci Beauty and Liz Earle have commissioned us to design chic uniforms that capture the allure of their brands. So we understand the power of great uniforms to attract customers within a competitive retail environment – and the importance of creating stylish retail workwear that offers staff ease of movement and durability. World Duty Free and Trailfinders, Christian Dior, Lancome and Guerlain are more of the top level retail clothing clients who choose to work with JSD year on year.

Bespoke design retail staff uniforms

Our aim always is to create stand-out uniforms that actively enhance a retail client’s brand. Uniforms that its employees feel proud to wear.  Designs that build recognition and help to promote customer loyalty across a volatile marketplace. The experienced in-house corporate uniform designers at JSD will take the brief, then take the time to understand a company’s brand values and the demands of its diverse staff roles.  You can be confident that the designs they then create for staff uniforms will be fit for purpose and reflect the client’s brand identity. Research confirms what we know:  that recruits to the retail sector often choose to work where they feel most comfortable with the uniform and the brand. That is why we consistently combine fashion-aware yet timeless designs with quality fabrics, to produce retail staff clothing that is attractive to customers and that makes staff feel good in what they wear to work.

We provide a flexible service

We’re truly flexible in the service we provide.  Our clients like the fact that we effortlessly adapt our offer to meet their needs. Although we specialise in the design and manufacture of fully bespoke corporate clothing, we can also create retail staff uniforms that combine our bespoke designs with a range of stock supported merchandise, all sourced and supplied by JSD. We work increasingly with multinational companies, across continents.  That means we’re expert at adapting designs to reflect differing ethnic cultures, body fits, and even climates. For one premier level international brand, our pattern cutters recently met the requirement to adapt a UK regular fit uniform to create both Asian and US fits. And because we recognise that the retail sector experiences high staff turnover rates, we enable our clients to place orders as employee demand requires. Our efficient systems ensure that stock is distributed and available for staff, on size and on time.

Total contract management for retail clothing

We provide total contract management at every stage ­– from first designs through to rollout, uniform delivery and beyond. Each project is matched with a specialist JSD account manager, who will ensure that everything runs smoothly for you. We will monitor and forecast your stock requirements using Prima – our cutting-edge stock management system. We’d love to make your company our next project. If you would like more information, do please give us a call or email.

Contact a member of the JSD team today – call 020 8563 5000 or email

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