Jermyn Street Design is very proud to have won the contract to design the new image uniforms for Eurostar against competition from throughout Europe.
The brief was to create stand-out visibility, quality and elegance in the new uniform to coincide with Eurostar’s £700m programme of investment in its new, state-of-the-art fleet of trains.
The new uniform was designed by Christina Burke, who has a background in high street fashion. She explains her inspiration behind the new look: “Eurostar’s metallic ‘e’ sculpture and the curves of the lines on the new train livery is a theme running throughout each garment. We have also incorporated the iconic Eurostar yellow as a classic contrast to the metallic tones.”
The new designs were first introduced to employees through a series of focus groups across all 3 countries, which included representatives of customer services. These were followed by 10 internal staff road-shows where employees were invited to vote for their favourite from 3 alternative design iterations. 55 employees were selected to test the chosen uniforms in their working environments for 4 weeks and after further refinement a second trial was conducted.
Pascale Wilson, On-Board Services Contracts Manager for Eurostar, sums up the new look: “We have created a uniform that reflects who we are and how we want to be seen. It projects a modern, fresh, professional and elegant image.”
Susanne Malim, Managing Director of Jermyn Street Design, comments: “We are very proud of the new Eurostar uniform range. It was a big challenge to unite employees from three different countries with one coherent look that appeals to everyone. The feedback we received shows that we have created a look which resonates with the Eurostar teams, one which they feel good in and are proud to wear.”
The uniform range will be worn by station and on-board employees and includes a tailored jacket, steely blue shirt or blouse, tie or silk scarf, trousers or skirt, tunic dress, waistcoats, overcoats, knitwear and hat.