Eurostar launches new designer uniform

10 June 2014 | 0 Comments | News, Press, Rail and Train Staff Uniforms

Jermyn Street Design is very proud to have won the contract to design the new image uniforms for Eurostar against competition from throughout Europe.

The brief was to create stand-out visibility, quality and elegance in the new uniform to coincide with Eurostar’s £700m programme of investment in its new, state-of-the-art fleet of trains.

The new uniform was designed by Christina Burke, who has a background in high street fashion. She explains her inspiration behind the new look: “Eurostar’s metallic ‘e’ sculpture and the curves of the lines on the new train livery is a theme running throughout each garment. We have also incorporated the iconic Eurostar yellow as a classic contrast to the metallic tones.”

The new designs were first introduced to employees through a series of focus groups across all 3 countries, which included representatives of customer services. These were followed by 10 internal staff road-shows where employees were invited to vote for their favourite from 3 alternative design iterations. 55 employees were selected to test the chosen uniforms in their working environments for 4 weeks and after further refinement a second trial was conducted.

Pascale Wilson, On-Board Services Contracts Manager for Eurostar, sums up the new look: “We have created a uniform that reflects who we are and how we want to be seen. It projects a modern, fresh, professional and elegant image.”

Susanne Malim, Managing Director of Jermyn Street Design, comments: “We are very proud of the new Eurostar uniform range. It was a big challenge to unite employees from three different countries with one coherent look that appeals to everyone. The feedback we received shows that we have created a look which resonates with the Eurostar teams, one which they feel good in and are proud to wear.”

The uniform range will be worn by station and on-board employees and includes a tailored jacket, steely blue shirt or blouse, tie or silk scarf, trousers or skirt, tunic dress, waistcoats, overcoats, knitwear and hat.

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