“Jermyn Street Design has created a bespoke uniform design that echoes the distinction of our hotel group and this historic building, and given us extraordinary levels of personal service from its dedicated Account Management team.”
A hotel that caters for some of the world’s most discerning travellers, for whom luxury is a way of life – must have a uniform for its management and staff that exudes opulence and style.
And that was why St James Court, a Taj Hotel, London (part of the renowned international hotel group Taj Hotels Resorts and Palaces) picked up the phone to Jermyn Street Design. Taj had seen our bespoke staff uniform designs for other leading hotel brands including Chapter Hotels, Coworth Park and Intercontinental Hotel Group as well as JSD’s reputation for managing tight turnarounds. By the following week, an agreement was in place. JSD would create an exclusive uniform range for St James’ Court.
‘From Taj there was no compromise: they wanted the new uniform to exude quality, to be the very best they could have,” explains Vanessa Robertson, JSD Account Managerthroughout the project. “There was also a client requirement for the colours and fabrics that were used ‘not to look like a standard corporate uniform’.
The Taj brand guidelines at St James’ Court gave our JSD design team a steer on primary and secondary colour palettes. We worked with a supplier to create a bespoke subtle check design, and then had it woven into a hard-wearing wool and polyester blend. The client loved the fact that it was very different to standard uniform fabrics – and that the checks gave our designers the chance to create garment designs that were immensely stylish and far less pedestrian than much of the corporate wear coming off the peg elsewhere today.
“This may be a relatively small contract for us in terms of unit size,” says MD and founder of JSD, Susanne Malim “but it is one of the most prestigious as we have sought to capture the Taj group’s passion for perfection.”