High End, Distinctive, Easy Care, Branded Workwear for PANDORA
With Danish roots and today a global presence (the range is available in 325 outlets across Britain) the company has 19 group-owned UK stores run by teams of young staff (mostly female) who enthusiastically and stylishly promote the PANDORA style to customers.
“The brief was to create high end workwear that suits all shapes, sizes and ages and allows each employee in those group stores to create his or her own individual look,” explains Ann Dowdeswell, JSD Sales and Marketing Director. ‘The range needed to be easy care – with every item machine washable – and branded with the distinctive PANDORA ‘O’.” This was the first time that Pandora UK had commissioned a uniform: previously staff wore their own black clothing.
JSD in-house designer, Christina Burke, created the working wardrobe of flattering mix and match dresses and separates. “For the boys I designed a modern slimcut trouser and jacket, with a black herringbone shirt and jacquard tie woven with the PANDORA O. The girls’ range includes a draped front dress and shaped jacket, both embroidered with the O logo in silver. That logo repeats in black on two different blouse and two skirt designs. The excitement is that we are constantly advancing the range – most recently, an updated skirt and blouse design.”
That flexibility, according to PANDORA UK, helped win us the contract. “Part of the reason we chose JSD is because we trust its design team to evolve the range – based on wearer feedback and high street trends – as our business grows globally. The JSD Account Manager has given us a very personal service from our first meeting and deals with all the stores individually, thoroughly understanding our needs.”
One important element of that service is the bespoke online ordering system that JSD offers to PANDORA. Photographs of each item are posted on a website and wearers go online and order the items they want. They can also view the stock allocation and availability. Once their order is placed, the uniform is delivered to them individually in a man pack, by our JSD logistics partner.
“We understand the power of great uniforms to attract customers within a competitive retail environment – and the importance of creating stylish in-store workwear that makes staff feel good.”