45 Park Lane

With its in-house design and sample production team, JSD worked up samples for us within a quick turnaround time. We could ask for changes to the range to suit our needs, and see samples before giving the go-ahead to manufacture.

45 Park Lane

The newest 5 star UK hotel in the Dorchester Collection, 45 Park Lane in London, boasts a luxurious contemporary interior created by the world-renowned architect and designer, Thierry Despont. Original staff uniform designs were created to co-ordinate with those sharp modern interiors, and these needed to be developed and manufactured. JSD won the tender.

Our role was to engineer the front of house ladies wear and housekeeping designs, so that they would suit a range of body shapes and ages and be fit for purpose in very different work situations. And the pressure was on, as this solution was needed within a very short time frame.

45 Park Lane had fixed the opening date, with an impressive VIP presence; for the preceding soft opening, all front of house staff had to be in the one corporate uniform. With our in-house pattern and sampling team, JSD was well placed to respond and to develop what is a very modern, clean cut tunic look. Worn with trouser or skirt, a shot of colour is introduced in the body suit and accessories, in a choice of two colours. These had to be working garments, in fabrics and tailoring that would survive an industrial laundry.

Three rounds of sampling took place before re-engineering of the original design was complete. With recruitment of staff continuing whilst the ranges were in manufacture, we had to be flexible and ultimately extended the original 8 to 10 size range spec up to a size 22! These standard sizes were adapted to fit each employee by an in-house tailor at 45 Park Lane.

Swift turnaround on delivery was absolutely essential and so we stipulated that the whole product range should be made in the UK – specifically in East London because of the volumes and the short lead times. The client was delighted with the quality delivered and so subsequent orders have gone through the same manufacturer. When, at the last moment, the client concluded that a key element of the original design had to be amended, the fact that JSD had this UK facility meant we could take back all the garments, have them remade and deliver them back in time for the launch – all part of our service.

Following the success of the 45 Park Lane launch, we are now working with the Dorchester Collection on the development of uniforms for Coworth Park.