With the core design agreed, the Dior specification was sent to JSD in London. Our in-house design team then worked to recreate the garments to suit the British silhouette.
Once our re-design had been agreed in Paris, we recommended to the client a selection of premium quality fabrics. Each one was tried and tested as fit- for-purpose for the specific garment type and Dior job specification. This classic design, understated and elegant, made staff stand out on the Dior beauty counters within the busy store environments
In this way, over a decade JSD successfully adapted Parisian chic for the UK figure.
The new range designs were so well received that JSD received repeat orders from Dior for the next three years. Following this success JSD was asked to design ranges for other prestigious retail beauty brands including Chanel, Guerlain and Yves St Laurent.