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Christian Dior

Our collaboration with the luxury Dior brand demonstrated how well Jermyn Street Design can work as part of a client team. From 2000, JSD collaborated exclusively with the Christian Dior designers in Paris as – each year – they created a new international staff uniform staff design for Dior in-store beauty and fragrance consultants.

The fact that JSD has a talented in-house design, pattern and sampling team made them a natural choice to recreate the designs from Dior in Paris.

Christian Dior

With the core design agreed, the Dior specification was sent to JSD in London. Our in-house design team then worked to recreate the garments to suit the British silhouette.

Once our re-design had been agreed in Paris, we recommended to the client a selection of premium quality fabrics. Each one was tried and tested as fit- for-purpose for the specific garment type and Dior job specification. This classic design, understated and elegant, made staff stand out on the Dior beauty counters within the busy store environments

In this way, over a decade JSD successfully adapted Parisian chic for the UK figure.

The new range designs were so well received that JSD received repeat orders from Dior for the next three years. Following this success JSD was asked to design ranges for other prestigious retail beauty brands including Chanel, Guerlain and Yves St Laurent.

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