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Crowne Plaza

The Intercontinental Hotel Group (IHG) wanted a new corporate clothing image for its recently refurbished Crowne Plaza hotel at London Heathrow – and approached JSD to design it. This was the first refurbishment within the Group’s 2009 branding programme. Everyone loved the uniform we created at Heathrow. As a result, IHG then awarded JSD a further contract to design and supply the new uniform image for all the Crowne Plaza hotels across Europe and the Middle East. We were proud that this was the first ever uniform standard set for this hotel group.

JSD has provided our employees with a great uniform and also worked closely with us to ensure unit costs are competitive and the range is great value for money.

Crowne Plaza

IHG believed JSD was the best partner to listen to its needs and react to its new brand standard. We satisfied them that we had the flair and experience to put together a great looking uniform and provide the best design and quality to suit hotel locations in widely differing climates and cultures. As a direct result of our success with the Crowne Plaza contract, IHG commissioned JSD to provide uniforms for its Holiday Inn and Holiday Inn Express brands, too.

IHG believed JSD was the best partner to listen to its needs and react to its new brand standard. We satisfied them that we had the flair and experience to put together a great looking uniform and provide the best design and quality to suit hotel locations in widely differing climates and cultures. As a direct result of our success with the Crowne Plaza contract, IHG commissioned JSD to provide uniforms for its Holiday Inn and Holiday Inn Express brands, too.

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