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Eurostar

Eurostar briefed us to create a chic designer uniform that its employees in the UK, France and Belgium would feel proud to wear. This meant the JSD team working in three different languages and across three cultures. Our ability to deliver in-house design and development, plus tailoring, manufacture and online ordering – supported by a dedicated personal service – helped us win this high profile contract. We met the challenge to create a uniform for station and on-board employees that portrayed Eurostar as more than a train company, but not an airline!

JSD has a highly experienced team and you can feel their passion and dedication in the way they deliver their service. They are a strategic fit to Eurostar.

Eurostar.

This uniform redesign coincided with Eurostar’s £700m investment in a new fleet of re-branded trains. “The new look workwear projects a modern, fresh, professional and elegant style,” explained Eurostar’s On-Board Services Contracts Manager. “JSD guided us to create a uniform for men and women that reflects who we are and how we want to be seen.”

The main focus for JSD designer Christina Burke was to capture the famous ‘e’ of the Eurostar logo in one unified look – through colour, shape, fabrics and structure. Other constant themes are reflected in each garment: the ergonomic design and curved lines of the new trains and reworked livery, and the flow of the Eurotunnel itself.

JSD specified a clever mix of twill and flat fabrics to create maximum impact. The iconic Eurostar yellow – subtle yet immediately visible – was introduced as a contrast to the dominant metallic blue tones. Two silk scarves and an elegant tie help to complete the ‘wow’ factor.

This uniform redesign coincided with Eurostar’s £700m investment in a new fleet of re-branded trains. “The new look workwear projects a modern, fresh, professional and elegant style,” explained Eurostar’s On-Board Services Contracts Manager. “JSD guided us to create a uniform for men and women that reflects who we are and how we want to be seen.”

The main focus for JSD designer Christina Burke was to capture the famous ‘e’ of the Eurostar logo in one unified look – through colour, shape, fabrics and structure. Other constant themes are reflected in each garment: the ergonomic design and curved lines of the new trains and reworked livery, and the flow of the Eurotunnel itself.

JSD specified a clever mix of twill and flat fabrics to create maximum impact. The iconic Eurostar yellow – subtle yet immediately visible – was introduced as a contrast to the dominant metallic blue tones. Two silk scarves and an elegant tie help to complete the ‘wow’ factor.

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