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Gucci Beauty

When the Italian fashion house Gucci linked with global consumer-products giant P&G Prestige to launch the Gucci Beauty range, the alliance commissioned London-based Jermyn Street Design to create chic company uniforms that captured the prestige and allure of these two global brands.  From the start it was made very clear that everything associated with the Gucci brand must be of the highest standard. The uniforms we created for the in-store beauty consultants must be perfect – in terms of look, fit and functionality. Achieving that balance proved exacting – but JSD drew on our experience creating beauty counter uniforms for other leading brands.

Every small change they recommended allowed for movement and wear in the demanding role of the makeup artist. Both the Fashion House and our team were delighted with the results.

Gucci Beauty

In an exciting design consultation process, we worked collaboratively with the Gucci Fashion House in Rome and Milan, and with P&G Prestige in Geneva.

Early in the contract, it was agreed that the JSD in-house designers would take the existing designs worn by staff in the Gucci Boutiques and fashion stores internationally, and recreate them to achieve a corporate wear fit in high performance, fit-for-purpose fabrics.

The result is a minimal, slender uniform, which integrates stylish separates – jackets, trousers, cardigans and short and long sleeved blouses for ladies, and jackets, trousers, shirts, ties, polos and T-shirts for men. And being Gucci, it is naturally … black!

Response to the uniforms from the beauty consultants and clients alike was extremely positive. But perhaps most important, Gucci felt that they live up its brand!

“From the start of the project, JSD were always our preferred partner,” says P&G Prestige. “We knew their experience and knowledge of the beauty world would be invaluable as we had worked with them on several other prestige brand uniforms for over a decade. The professionalism of JSD and their attention to detail at every step of the process was exceptional. Every small change they recommended allowed for movement and wear in the demanding role of the makeup artist.”

In an exciting design consultation process, we worked collaboratively with the Gucci Fashion House in Rome and Milan, and with P&G Prestige in Geneva.

Early in the contract, it was agreed that the JSD in-house designers would take the existing designs worn by staff in the Gucci Boutiques and fashion stores internationally, and recreate them to achieve a corporate wear fit in high performance, fit-for-purpose fabrics.

The result is a minimal, slender uniform, which integrates stylish separates – jackets, trousers, cardigans and short and long sleeved blouses for ladies, and jackets, trousers, shirts, ties, polos and T-shirts for men. And being Gucci, it is naturally … black!

Response to the uniforms from the beauty consultants and clients alike was extremely positive. But perhaps most important, Gucci felt that they live up its brand!

“From the start of the project, JSD were always our preferred partner,” says P&G Prestige. “We knew their experience and knowledge of the beauty world would be invaluable as we had worked with them on several other prestige brand uniforms for over a decade. The professionalism of JSD and their attention to detail at every step of the process was exceptional. Every small change they recommended allowed for movement and wear in the demanding role of the makeup artist.”

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