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Guinness World Records

Guinness World Records (GWR) approached Jermyn Street Design to upgrade the look and improve the quality of their GWR Adjudicators’ uniforms. The men and women who make up the Adjudication Team must have a uniform that they feel proud to wear and ensures they look the part. “They wanted a staff uniform that was really ‘stand out’ and appealed globally – far more than their previous design,” explains JSD Managing Director, Susanne Malim. “Achieving a quality product that lives up to their brand was vital – we convinced GWR that they could trust us to do that.”

We are delighted with the quality and appearance of our uniform re-design and have complete confidence in the JSD team – we felt in safe hands throughout the process.

Guinness World Records

Whenever a new world record-breaking attempt takes place, it is overseen by GWR Adjudicators. It’s an important official role that can involve public presentations and TV appearances. GWR was dissatisfied with the previous ‘off the shelf’ jacket, because of its poor quality and detail. They wanted JSD to retain the preppy, establishment bespoke look, but to give it even more of a ‘heritage’ feel, ensuring a better fit and cut and improving quality at every step, especially for the trimmings.

“The Adjudicators are based in 11 countries worldwide,” explains Lucy Smith, Senior Account Manager at JSD, who continues to work closely with the GWR team internationally. “So although this is one of our smaller orders, the jackets are worn by women and men of all ages and sizes, and in a very broad range of climates and working environments. We had to create a design that suits everyone – and we offer sizes 4-20 for women and 34-48 for men, with our standard MTO service for special sizes.”

This contract delivered another ‘first’ for JSD. Part of the small global wearer trial was conducted on Italian television!  This was essential because we had to be sure that the uniforms were as camera friendly as possible. Feedback was positive: GWR loved the fabrics and the styling, and just asked us to change a couple of trims and tweak the branding.

Whenever a new world record-breaking attempt takes place, it is overseen by GWR Adjudicators. It’s an important official role that can involve public presentations and TV appearances. GWR was dissatisfied with the previous ‘off the shelf’ jacket, because of its poor quality and detail. They wanted JSD to retain the preppy, establishment bespoke look, but to give it even more of a ‘heritage’ feel, ensuring a better fit and cut and improving quality at every step, especially for the trimmings.

“The Adjudicators are based in 11 countries worldwide,” explains Lucy Smith, Senior Account Manager at JSD, who continues to work closely with the GWR team internationally. “So although this is one of our smaller orders, the jackets are worn by women and men of all ages and sizes, and in a very broad range of climates and working environments. We had to create a design that suits everyone – and we offer sizes 4-20 for women and 34-48 for men, with our standard MTO service for special sizes.”

This contract delivered another ‘first’ for JSD. Part of the small global wearer trial was conducted on Italian television!  This was essential because we had to be sure that the uniforms were as camera friendly as possible. Feedback was positive: GWR loved the fabrics and the styling, and just asked us to change a couple of trims and tweak the branding.

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