The uniform has been exceedingly well received by all our staff and I am over-whelmed by the positive comments I have had about it.
The designs we created for the Haulfryn Group were Highly Commended in the Best Workwear Design category at the 2009 Company Clothing Industry Awards. Haulfryn needed first class uniform design to reflect its brand profile as a market leader in the luxury holiday homes sector.
This was the first bespoke uniform range to be rolled out across all areas of the company’s business. JSD launched the new corporate workwear collection with a catwalk show at the Haulfryn annual conference in February 2008. Volumes were small but our solutions diverse, to answer the varied requirements of each department. Every uniform had to perform individually and as part of the total collection, within the corporate brand.
Our design solution was ‘cutting edge meets classic’ to answer the working needs of each department – reception and management, leisure, bar and restaurant. Smart tailoring and bespoke shirts and knitwear work alongside more relaxed clothing for the leisure team. The bar and restaurant staff wear custom-made silver shirts teamed with black trousers and a long black apron with the Haulfryn logo detailed in silver.