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Holiday Inn

When Holiday Inn – part of the IHG global operation – embarked on a re-branding exercise to update and refresh all of its hotels, it was vitally important that they had a company uniform that supports this new brand propositioning. They chose to partner with Jermyn Street Design to undertake this important task because of our ability to interpret their brief. We engaged with teams from over 449 hotels in the EMEA and developed a thorough understanding of their brand – then gave them a modern and contemporary uniform that their hotel teams love.

JSD engaged with our hotel teams and developed a thorough understanding of our brand, which resulted in a modern and contemporary uniform that our hotel teams love!

Holiday Inn, Brand Family EMEA

The uniforms for Holiday Inn and Holiday Inn Express went on to win Highly Commended in the Best Managed Contract (Major) category at the 2018 Professional Clothing Awards.

Susanne Malim, Founder and Creative Director of Jermyn Street Design, comments: “This Award recognises the true team approach that we adopt with all our clients. Our team have worked closely with Holiday Inn and Holiday Inn Express, to design and wearer trial their new look. At the outset JSD was tasked with achieving economies of scale across both brands, and we had to achieve a unique look for both hotel groups. This award endorses the hard work we have put into our partnership, which spans over a decade.”

The uniforms for Holiday Inn and Holiday Inn Express went on to win Highly Commended in the Best Managed Contract (Major) category at the 2018 Professional Clothing Awards.

Susanne Malim, Founder and Creative Director of Jermyn Street Design, comments: “This Award recognises the true team approach that we adopt with all our clients. Our team have worked closely with Holiday Inn and Holiday Inn Express, to design and wearer trial their new look. At the outset JSD was tasked with achieving economies of scale across both brands, and we had to achieve a unique look for both hotel groups. This award endorses the hard work we have put into our partnership, which spans over a decade.”

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