“Network Rail required a 100% change in uniform design,” explains our in-house designer, Rebecca Rhoades. “The brief was for a co-ordinated 5-star look across the bespoke suiting range for men and women, front and back of house. Westwood welcomes over 2,000 managers from all the UK train operating companies annually. So it was essential for us to create a prestige uniform design that sends out a clear brand message: ‘Professionally, our people are quality’.”
The contract was a mix of design, supply and stock for the men’s and women’s suiting across all departments; plus buy-in-and-brand on the food and beverage uniforms and for staff in the break-out areas, according to Ann Dowdeswell, JSD Sales and Marketing Director.
“Network Rail shut down its Westwood site for the entire refurbishment phase,” explains Ann Dowdeswell. “There was no opportunity to conduct a wearer trial because staff were only brought back in when work was complete – they had to start wearing the new uniforms immediately. But Network Rail was confident that our designs would hit the mark, and the response from their employees confirmed that they did.”
JSD managed production offshore and then delivered the entire uniform stock to Westwood. Roll out took place on site, so staff could try on sizes and receive a full issue of items, which fitted perfectly. The centre operates as a 5- star hotel and so its on-site housekeeping team holds stock and distributes uniforms, according to demand. The new range was a huge hit with staff in all departments.