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JSD contracted to design, manufacture and distribute branded workwear for Pandora in September 2016. The jewellery brand, with its Danish roots, offers women in 100 countries hand-finished, modern products at affordable prices – all designed to inspire wearers to express their individuality.

The range is worn by teams of young staff who enthusiastically and stylishly promote the Pandora style to customers. The brief to JSD was to create high end workwear that suits all shapes, sizes and ages and allows each UK employee to create his or her individual look.

We have totally spoilt our staff with this first ever Pandora uniform! JSD designed a fashionable mix and match, easy care, working wardrobe for our young employees. We are very pleased with the modern design.


This was the first time that Pandora UK had commissioned a uniform – previously staff wore their own black clothing. JSD in-house designer, Christina Burke, created a working wardrobe of flattering mix and match dresses and separates, branded with the distinctive Pandora ‘O’. The range needed to be easy care, with every item machine washable.

For the boys she designed a modern slimcut trouser and jacket, with a black herringbone shirt and jacquard tie woven with the ‘O’ logo. The girls’ range includes a draped front dress and shaped jacket, both embroidered with the ‘O’ in silver. That logo repeats in black on different blouse and skirt designs – for JSD, the excitement is that we are constantly advancing and updating the range.

It was our flexibility, according to Pandora UK, that helped win JSD the contract. “Part of the reason we chose JSD is because we trust its design team to evolve the range – based on wearer feedback and high street trends – as our business grows globally. The JSD Account Manager gave us a very personal service from our first meeting and deals with all the stores individually, thoroughly understanding our needs,” they say.

One important element of that service is the bespoke online ordering system that JSD offers to Pandora. Photographs of each item are posted on a website and wearers go online and order the items they want. They can also view the stock allocation and availability. Once their order is placed, the uniform is delivered to them individually in a man pack, by our JSD logistics partner.

“We understand the power of great uniforms to attract customers within a competitive retail environment – and the importance of creating stylish in-store workwear that makes staff feel good,” says JSD Sales and Marketing Director, Ann Dowdeswell.

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