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Permanent TSB

Permanent TSB is a major Irish Bank founded in the 1800s and now in majority state ownership.  For its 1 million+ customers, counter staff are the public face of Permanent TSB – and their appearance must be on brand, smart and professional. The Bank had not reviewed its corporate wear for years and so the uniforms did not reflect recent PTSB advancement. JSD encouraged it to consider the positive impact of bespoke corporate wear, against the existing off-the-peg stock items that did not represent the Bank’s brand.

For just a fraction more than we were paying for our previous standard stock range, JSD has given us a fully bespoke uniform collection plus a bespoke service that really enhances our brand and helps build customer loyalty.

Permanent TSB

To win the contract, JSD produced a choice of mix and match design options for the bespoke ladies’ and men’s wardrobe collections. This would give branch staff versatile options, allowing them to personalise their stylish new workwear. The existing uniform was purple: instead, JSD in-house designer Rebecca Rhoades moved to the blue, orange and white of the PTSB logo.

“We created a very smart collarless ladies’ jacket,” she explains.  “Inspiration came from a style that the client liked, by a leading high street designer brand. We echoed that shape into corporate wear fit and detailing. On the front desks there is always a need for counter staff to look smart, even when not wearing a jacket, so we designed a ‘wear-alone or under’ waistcoat.”

Within this ladies’ wardrobe collection, JSD offered a choice of tie-neck blouse in a soft fabric, or a smart medium blue twill shirt; a slim pencil skirt or straight leg classic trouser. For the first time, female employees could opt for a dress, with figure flattering front seam and pleats.

JSD designed a stylish three-piece suit for the men’s collection, with a classic two-button jacket. Again, the waistcoat can be worn alone or under the jacket, with short or long sleeved shirts, in a chambray blue.

The poly-wool-Lycra easy care fabric specified was developed by JSD for another leading brand where – as with PTSB – durability and style were key. It ensures comfort and easy movement ­– essential when there is a lot of sitting for staff.

Jermyn Street Design Sales Director, Ann Dowdeswell worked closely with the PTSB team, to engage with their staff. “We hired mannequins and also used some of the Bank’s own staff for a Dublin fashion show for the Bank’s Directors, who signed off the new designs,” she says. The size range is standard and JSD has the uniforms manufactured in Asia, to hit keen price points for the client.

“This is a wardrobe look, which means each staff member selects what he or she wishes to wear. JSD takes their orders and manufactures accordingly. We offer PTSB a fully managed service: stock is held by our warehouses in the UK and shipped to the client in Ireland, when they order.

“We moved PTSB from a stock situation – not at all brand focused – to a bespoke uniform that is entirely on brand and helps to build customer recognition. Importantly, their employees really enjoy wearing it.”

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