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St James’ Court

A hotel of distinction – that caters for discerning travellers, for whom luxury is a way of life – must have a corporate uniform for its management and staff that exudes opulence and style. That was why St James’ Court, a Taj Hotel, London (part of the renowned international group Taj Hotels Resorts and Palaces) contacted Jermyn Street Design. Taj had seen our bespoke uniform designs for other leading hotel brands and also knew of JSD’s reputation for managing tight turnarounds.

JSD has created a bespoke uniform design that echoes the distinction of our hotel group and this historic building, and given us extraordinary levels of personal service from its dedicated Account Management team.

St. James’ Court, a Taj Hotel

St James’ Court, A Taj Hotel in London captures the sophistication of yesteryear in a refreshingly modern way.  The Taj wanted no compromise for its new design: it wanted the new uniform to exude quality and prestige, to be the very best.

“Each individual Taj hotel must incorporate something of its identity and heritage into the uniform design,” explains JSD Designer, Rebecca Rhoades.  “We visited St James’ Court to identify architectural elements that could be integrated to make the corporate wear truly bespoke.” In particular, the JSD team identified the iconic scallop shell design – emblem of St James of Compostela – which adorns the hotel gates and inspired the coat of Arms that forms the St James’ Court logo.

These geometric shell designs became a key part of the JSD bespoke design, incorporated into the luxury 100% silk scarf and ties in opulent shades of gold, teal and grey. The peacock feather motif of the Taj hotels resorts and palaces was embroidered – subtle pale grey on dark grey – on to aprons for the food and beverage team.

St James’ Court in London captures the sophistication of yesteryear in a refreshingly modern way.  The Taj wanted no compromise for its new design: it wanted the new uniform to exude quality and prestige, to be the very best.

“Each individual Taj hotel must incorporate something of its identity and heritage into the uniform design,” explains JSD Designer, Rebecca Rhoades.  “We visited St James’ Court to identify architectural elements that could be integrated to make the corporate wear truly bespoke.” In particular, the JSD team identified the iconic scallop shell design – emblem of St James of Compostela – which adorns the hotel gates and inspired the coat of Arms that forms the St James’ Court logo.

These geometric shell designs became a key part of the JSD bespoke design, incorporated into the luxury 100% silk scarf and ties in opulent shades of gold, teal and grey. The peacock feather motif of the Taj hotels resorts and palaces was embroidered – subtle pale grey on dark grey – on to aprons for the food and beverage team.

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