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World Duty Free

JSD first won the contract to create staff uniforms for the UK’s leading travel retailer, World Duty Free, and its 400 strong UK-based workforce in 2004. Since then we have created three evolving ranges, consistently working in partnership with the retailer, which operates stores in 15 UK airports* plus Eurotunnel. It is part of a global organisation with over 500 outlets in 21 countries across five continents. We review and update – and keep the look contemporary – while positioning the uniforms within the wider global brand. Our designs always reflect the group’s corporate aim ‘to offer the ultimate airport shopping experience’.

The latest designs that JSD have created for our UK retail stores reflect the new global World Duty Free brand perfectly. They drive forward each redesign and make the process so easy for us – it’s a great 15 year partnership.

World Duty Free

World Duty Free likes the fact that we are pro-active in the way we manage each redesign and make the process easy for them. They know they can depend on JSD and that we understand their requirements – so they can get on with their job and we can get on with designing and delivering stylish uniforms for them, on time and on budget.

Our JSD team has a talent for designing bespoke corporate clothing that successfully promotes leading international brands, in styles we create exclusively for the UK market and body shape. The latest World Duty Free redesign, which added selected new items to lift the existing range, co-ordinated with the launch of a distinctive new logo for the organisation’s global brand – a stylised butterfly in orange and black.

Our in-house designer incorporated a version of this new logo on just one product – the ladies’ scarf – to create a stylish repeat pattern in black and orange against a dark ground. The clients love it! The orange is then used as subtle highlights elsewhere, to reinforce the brand.

The overall look is now ‘smart contemporary’ with black suits for both women and men in a poly/wool/Lycra. It’s a fabric that JSD often specifies for retail environments because of its durability and ease of movement. The three-button ladies’ jacket has rounded, soft lines – a relaxed feminine look, not too austere or too business like.

As an alternative to the jacket, we have introduced new knitwear for ladies, with a twinset in silver grey that has highlights of the brand orange. Soft, warm silver grey was selected for shirts, ties and blouses, replacing the beige of the previous range. The ladies’ blouse has been refined and now has an easy cutaway neckline. World Duty Free and its employees are delighted with the refreshed collection.

The new products in each evolving range are phased in as old stock runs low. World Duty Free places orders as employees require, and the retailer knows that our operational efficiency will ensure that garments are distributed on size and on time.

The most recent redesign coincided with the opening of a new store at Heathrow Terminal Two and the rebranding of the retailer’s Stansted and Glasgow outlets, where staff stylishly showcased the new JSD uniform collection.

* Heathrow, Gatwick, Stansted, Birmingham, Bristol, Exeter, Bournemouth, Southampton, Liverpool, Robin Hood Doncaster Sheffield, Leeds Bradford, Glasgow, Edinburgh, Aberdeen, Belfast City.

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