This two-page feature from Company Clothing April 2010 spotlights how Jermyn Street Design has balanced the requirements of a diverse set of wearers in an unusual contract for two major hotel brands owned by the Intercontinental Hotel Group (IHG), Crowne Plaza and Holiday Inn. “The two collections are totally distinctive, but the theme of quality of materials, finish and detailing is what draws them together – and sets them apart,” explains MD Susanne Malim.
“We went all over Europe and the UK, presenting to multiple franchise owners,” says account manager Simon Allen. “We also put on a catwalk show for 3,000 people who flew in from all over the world to see the new designs.”
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