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About Us

We’re an independent and privately-owned uniform supplier. Susanne Malim founded Jermyn Street Design in London in June 1981. Since then, we’ve grown organically and today we’re an industry leader as a supplier of bespoke design corporate clothing, staff uniforms and branded workwear.

We’re passionate about what we do. It’s our business to understand your brand and how your people operate.

Clients across the UK and in Europe commission JSD to design staff uniforms, company uniforms and corporate workwear that help build their brands. We work with companies across the globe and across many sectors – from retail, hospitality and hotels to beauty, travel and catering, airline, leisure and trains.

We employ the best in our industry. Our dedicated Accounts Team offers total project management and will understand your business and your brand.

“We know that good business is about building excellent relationships with our clients” Susanne Malim Founder and Managing Director

Bespoke Uniform Design »

We have 3 full time, in-house designers, all with different backgrounds in either fashion or corporate clothing design.

Manufacturing Corporate Clothing »

The strategic partnerships we’ve built with our factories give us the flexibility to offer you a customised service.

Account Management »

We employ the best in our industry. Our dedicated Account Team offer total project management and will understand your business.

Warehouse & Distribution »

We partner with the best for our logistics and distribution. JSD will store, manage and distribute all your stock.

Susanne Malim

Susanne Malim

Managing Director

Ann Dowdeswell

Ann Dowdeswell

Sales and Marketing Director

Jeff Smith

Jeff Smith


Bobby Biswas

Bobby Biswas

Supply Chain Director


Eco / Sustainability »

At JSD we work with our supplier partners to implement ethical, environmental and social best practice.

Eurostar Embrace

Press »

Keep updated on our news and discover what the international media says about us.


JSD at the PCA Awards

Professional Clothing Awards 2018

Best Workwear design – Ocado

Best Managed Boutique Contract – Bare Minerals

Best Managed Contract Runner Up – Holiday Inn and Holiday Inn Express


Professional Clothing Awards 2016

Business Manager of the Year – Eurostar

Best Managed Boutique Contract (Highly Commended) – Guinness World Records

Textile Industry 2010

Lifetime Achievement Award
Susanne Malim, JSD Founder and MD

Company Clothing Industry Awards 2009

Best Managed Boutique Contract
JSD client:
Kenneth Green Associates (KGA)

Design Innovation Challenge

Highly Commended
Best Bespoke Workwear Design
JSD client:
Haulfryn Group

Company Clothing Industry Awards 2006

Best Managed Major Contract
JSD client:
Premier Inn

Best Careerwear Design – Formal
JSD client:

Special Achievement Award
Susanne Malim

Best Workwear Range

BCIA Career and Workwear Awards 2004

Retail Category

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