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Brand Transparency: Consumer Trust

In the dog-eat-dog world that is business in the 21st century, having a unique selling point is crucial. Of course, all companies want to be able to lay claim to a continual flow of new customers. However, in many instances, retaining the ones they currently have is more than half the battle. We are no longer living in an era where a customer will frequent the same dozen shops throughout […]

The Unsung Heroes: A Look Behind the Scenes of Fashion

The world has sat back and witnessed some remarkable events throughout the past century. In 1963, Martin Luther King Jr. stood on the podium in Washington and pronounced ‘I Have a Dream’, during what was described as the ‘greatest demonstration for freedom in history’. In 1995, on South African soil, the Springboks triumphed in the Rugby World Cup, winning the tournament for the very first time, but, more importantly victorying […]

Train Services Around the World

Agatha Christie wrote about them, Alfred Hitchcock directed them, and the O’Jays sang about them — yes, we’re talking about trains. First invented in 1804, the humble train, which, initially depended on genuine horsepower to help it negotiate its way through the countryside landscape has developed into one of the eco-friendliest methods of travel in the world. Train uses 30 per cent less energy per mile than a car, and […]

Most Attractive Industries to Work In

Have you ever been subject to the age-old cliché, ‘if you could go back and start over, what would you do as a career?’ Unfortunately for many of us, the once childhood dream of developing a right foot like that of Wayne Rooney, the voice box of Adele, or the relaxing tones of David Attenborough is a far cry away from reality. That said, a commitment to learning and a […]

PCIAW Industry Awards 2019

JSD are proud to announce 2 significant awards received for PCIAW at this prestigious event in London.

Most Iconic Brand Uniforms

Perhaps the most embarrassing mistake you can make while out shopping is tapping someone on the shoulder, asking them if they could check out the back and see if they ‘have this in a size small’, only to discover they don’t actually work there. We are all guilty of this, and it’s an easy mistake to make due to the fact most shops don’t employ a strict uniform policy, or […]

How fashion brands are approaching sustainability

Many businesses have come under criticism for their approach on environmental issues, with some consumers even switching their most loyal brands to competitors as a result. But innovative businesses are now quickly realising that deploying an eco-conscious tangential change in their material sourcing is what the consumers of 2019 want. Sustainability within retail refers to the sourcing of eco-friendly materials that make up the fabrics used in clothing. Other factors […]

How much influence does work attire have on productivity?

What we wear in the workplace is something that is quite often debated and discussed. Over time, employees of varying industries have kitted themselves out with what their employers think is both practical for more industrious-based jobs and smart in client-facing jobs. But with rules and attitudes changing all the time on how we approach the way we dress our employees, how much does is affect productivity in the workplace? […]

Gender and Influence: How its changed over time

Before 1972, men dominated the helms of the Fortune 500 (the 500 largest corporations in the United States), with not one woman entering the frame. Enter Katharine Graham, who, after initially getting snubbed of the reigns by her father – passing it instead to son-in-law Phillip – became chair in 1963, and went on to attain that title nine years later. Four decades later, women’s rise in power and influence […]

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