Off-the-shelf solutions simply won’t do for a brand that prides itself on excellence.

At JSD, our design process involves in-depth consultations, mood boards, fabric testing, and wearer trials. 

The result is bespoke uniforms that enhance your brand story while being practical and comfortable for day-to-day wear.

We also consider seasonality and offer adaptable layers, ensuring that your team stays comfortable whether it’s a busy summer season or a festive winter rush. 

If you’d like to explore upcoming industry design directions, visit our article on top uniform design trends for 2025.

For more than 40 years, JSD has been trusted by brands who care about quality, detail, and responsible production.

We are proud to be a certified B Corp and an ethical uniform supplier, committed to using sustainable fabrics and maintaining transparent supply chains.

Our collaborative approach ensures that every detail — from the fabric choice to the fit and finishing touches — is tailored to your brand’s vision. We don’t just design; we guide you through the entire process with expert insight and meticulous attention to detail.

Curious about what goes into creating sustainable uniforms? Explore the lifecycle of a sustainable uniform.

The fact that JSD implements sustainable ethical and environmental best practice right across our operation was a huge plus in winning the account for Liz Earle Naturally Active Skincare.

This respected UK beauty brand believes passionately in responsible sourcing and works closely with providers to improve the environmental impact in everything it does.

Liz Earle liked the fit with our JSD ethical focus. Its brief was to create a range for the ‘own shop’ and concessions staff which is crisp and fresh, with the look of natural fibres – clothes that are easy to wear, functional and, above all durable.

“The new uniform has been a real hit with our staff and customers and captures the essence of the Liz Earle brand.”

Liz Earle had previously sourced uniforms from the US in natural organic 100% linen, cotton and silk fabrics. They found the range impractical as garments creased and colours faded. Such poor durability and functionality meant a top-up of the range twice a year, and escalating costs.

The new look dress is slender and flattering, with a neat waistline and panels that accentuate and lengthen the lines of the body. A white tunic for Spa staff (worn with trousers) mirrors this dress shape, but with pleats so that the design is not restricting and wearers can carry out their Spa duties while looking stylish.

The collection’s statement piece is the cardigan: JSD redesigned this as one item, relaxed yet chic.

The emphasis is on comfort and easy-care practicality. Working with one of our most reliable mills, we produced a linen look fabric that requires minimal ironing. It has the look and feel of pure linen without all the disadvantages.

From the start, JSD handled production of the uniforms in ladies’ sizes 6 to 28, with a made to order service outside that range. Distribution was taken in-house to JSD; previously Liz Earle had managed it from the Isle of Wight head office.

“We offer them a fully managed service,” explains the dedicated JSD Account Manager who provides ongoing support at every step of the contract. “Wearer forms are completed by the Liz Earle staff and emailed back: we then put out orders for distribution; JSD also handles the sizing issues and swaps, all from our warehouse.”

Four years since we signed our first contract, the range is still evolving. Liz Earle continues to grow exponentially and this skincare leader believes in refreshing its uniform regularly. JSD is proud to be working alongside the brand, whenever it needs our input.

Read the full Liz Earle case study.