NO-ONE IS UNIFORM

THIS SECTION HIGHLIGHTS SOME KEY ASPECTS OF THE jSD APPROACH TO DESIGNING CLOTHES THAT GO FAR BEYOND FASHION ALONE TO FIT AND DELIGHT REAL WEARERS AT WORK. CLOTHES FIT FOR PURPOSE TOO – WITH DETAILED FUNCTIONALITY, DURABILITY & SUSTAINABILITY BUILT INTO THEIR FABRICATION. AND AWARD-WINNING DESIGNS THAT ARE NOT JUST BRANDED BUT BRAND-BUILDING IN THEIR ORIGINAL CREATIVITY.

At Jermyn Street Design we create uniforms, corporate clothing and other custom workwear for leading brands operating in diverse industries and across diverse cultures and countries. One core belief informs and inspires not only our approach to wearer-driven design and well-being but all aspects of how we work – from our company ethics, respect for others, collaboration and team-work to our flexible client-centred operations, outstanding supply-chain partnerships and care for the environment. That core belief ? No-one is uniform.

ANN DOWDESWELL  jSD MARKETING + SALES DIRECTOR

ETHICS:

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The well-being of wearers workers and the environment lies at the heart of all aspects of jSD’s approach to Clothes at Work, from our wearer-driven design practices to our long-established commitment to fair and ethical sourcing and manufacturing.

CHARLOTTE MCHARDY  JERMYN STREET DESIGN MANGING DIRECTOR

At jSD, Corporate Social Responsibility [CSR] is of the utmost importance to us. We are passionate about the continuous review and tireless, collaborative improvement of ethical and environmental standards within the garment industry. We also understand the importance to clients of total confidence and transparency regarding our CSR policies, including the audited and documented standards of all jSD contracted suppliers and manufacturers of their uniforms and other custom workwear.

AUDITS + TRUSTED PARTNERSHIPS

All jSD suppliers and manufacturing partners throughout our international and UK network are audited by jSD’s supply-chain team to verify their total compliance with our CSR policies. These policies form part of every jSD contract and cover the welfare of workers, agricultural practices, use of natural resources and rigorous sustainability standards. Every contract includes jSD‘s Anti-Modern Slavery policy.

Our verification of this CSR compliance makes full use of SEDEX and SMETA audit reports. jSD also undertakes our own additional monitoring of all suppliers and manufacturing partners, including regular factory site visits by members of both our senior executive and Product Development supply-chain team. [During COVID-19 travel restrictions jSD continued to perform remote site visits via video conference.] Further audits of our suppliers are carried out annually by  independent third parties based on the labour standards of the International Labour Organisation (ILO) and other important international regulations such as the UN’s Universal Declarations for Human Rights.

During 40 years in business, jSD has developed a robust group of tried, tested and trusted suppliers. Close collaboration and weekly contact with these partners grants jSD not only access to a wealth of diverse production expertise but also reinforces the shared values that underpin our documented CSR policies.

SEDEX + SMETA

jSD is a full and actively engaged member of SEDEX [Supplier Ethical Data Exchange]. SEDEX is one of the world’s leading ethical trade service providers, working to improve working conditions in global supply chains. It provides tools, services and a community network to help companies improve their responsible and sustainable business practices and to source responsibly.

SMETA [SEDEX Members Ethical Trade Audit] is a methodology of best-practice ethical audit techniques. It encompasses all aspects of responsible business practice, including SEDEX’s four pillars of Labour, Health and Safety, Environment and Business Ethics. SEMEX provides clients with total transparency into all jSD suppliers’ audits and audit histories, including any non-compliances and Corrective Action Plan [CAP] reports. jSD provides clients on request with the full SEDEX audit reports and ISO certifications of all suppliers used to manufacture their uniforms and workwear.

GREEN THREAD SUSTAINABILITY INITIATIVE

jSD has a 40-year commitment to Sustainability. A key recent move has been the creation of a cross-capability jSD Sustainability Team to partner with clients on shared learnings and further innovation. The team has brought together industry-wide insights, policies and practices into a Green Thread Sustainability Initiative.

In addition to driving further progress in our own internal practices, such as 100% biodegradable packaging, this Initiative has driven collaboration with clients and jSD’s retained Sustainability consultants to stage workshops exploring enhanced practices throughout the lifecycle of Clothes at Work. Outcomes of these workshops include advances in design for end-of-life ’deconstruction’ of garments for recycling; a partnership to use fabrics made from recycled ocean plastics; and ‘Cold Wash’ trials to enhance the life-span of garments and reduce the ecological impact of care regimes. [See also INNOVATION]

jSD ISO CERTIFICATION

ISO 9001:2015 Quality Management System
ISO 14001: 2015 Environmental Management System

EXPERIENCE BRANDING:

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jSD creates uniforms, corporate clothing and other custom workwear for clients that are brand-building not just branded.

SUSANNE MALIM  JERMYN STREET DESIGN FOUNDER

THE IMPORTANCE OF EMPLOYER BRANDS

For every service brand, we know that the well-being of customer-facing staff has a very direct impact on the customer’s brand experience. That is why jSD places so much importance on designs that are wearer-driven in terms of fit and sizing for inclusive body types and fit for purpose in terms of job-specific tasks, functionality and real work environments [see FIT + WELL-BEING].

We aspire to delight each individual wearer – and not just with the garments themselves but with the entire experience of ordering and re-ordering right through to the responsible end-of-life disposal of garments. We understand the importance of a strong employer brand to delivering a better customer brand experience.

During the 360º research that jSD undertakes at the outset of every design project [see RESEARCH + DESIGN], our designers undergo a full on-the-job brand immersion to understand not only the wearer’s specific needs in context but also the all-important interaction between wearers and customers.

BRINGING BRANDS TO LIFE

Brand-building design means not only capturing a brand ID in terms of logo and colour palette but all the other original and creative ways that jSD finds of expressing unique brand qualities in a design concept and each garment’s signature details. Before samples of any new designs are machined for Wearer Trials, jSD uses advanced 3D visioning software to give clients the best possible idea of how these original creative designs will look, function and communicate their brand in a real work environment.

No-one is uniform – and for us that applies to individual brands as well as the individual wearers.

MORE THAN SKIN DEEP

Finally, we understand that successful brands are rooted in deeply held company values. Clients trust jSD with their brands and reputations because of our own resolute commitment to such important issues as ethical sourcing and manufacturing as well as our long-standing commitment to advancing Sustainability throughout the lifecycle of Clothes at Work [see ETHICS]. Indeed, as part of our Green Thread Sustainability Initiative – and jSD’s own company culture of partnership and collaboration – we hold Sustainability Workshops for clients and non-clients alike as a way of sharing our expertise in ecological practices and policies.

jSD... reflect the new global World Duty Free brand perfectly.

WORLD DUTY FREE

FIT + WEARER WELL-BEING:

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jSD sets wearer well-being as the single most important business need for our clients.

All creative designs must be fit for purpose, fit real body shapes and sizes and aspire to delight the individual wearer. By doing so, uniforms and other custom workwear can promote not only wearer well-being but productivity, durability and other key business drivers, including a better brand experience for our clients’ customers.

GETTING REAL

This unwavering commitment to wearer well-being shapes jSD’s rigorous wearer-driven design approach.

Our 360º research starts with focus groups across an inclusive range of wearers plus interviews with key brand and business stakeholders. Alongside these focus groups, we review historical feedback & all relevant report data. Our Creative Designers then go into the work environment to carry out observational and, where possible, filmed research into the real-world demands of each job and the body kinetics for every garment.

In short, our design teams listen hard to the wearers then shadow them on-the-job to get firsthand actionable insights and inspiration for their designs plus a practical immersion into the client’s brand, including the all-important interaction between wearers and customers.

SHARING FAST

jSD believes in moving fast to present initial creative thinking and concepts to clients, including ideas about fabrics, trim and other design elements. This practical speed and transparency ensuring we have understood from the outset both the client’s and wearers’ needs correctly and enables jSD to share with the client additional insights and practical learnings from our extensive experience of different business sectors.

Sharing fast in this way also establishes a dialogue of ongoing feedback and collaboration for all subsequent design iterations.

We believe in listening hard, getting real, sharing fast and listening again to the client and, most important of all, end-wearers.

BODY ANALYTICS + SIZING TECHNOLOGY

In addition to client-specific research, jSD has carried out a number of Right-Sizing initiatives for our clients. These Right-Sizing initiatives include partnering in ground-breaking research using the latest advances in body analytics. jSD has incorporated these important latest learnings into our development process, marrying them up to further breakthroughs in self-sizing technology.

Prior to the COVID-19 lockdown in 2020, jSD had been trialing advanced self-sizing apps and working to have the best of these adapted to our client’s needs. The lockdown provided an unfortunate but ideal environment for further field trials and development. This means we can now incorporate tried-and-tested app-based self-sizing technology into our Roll-Out and on-going Ordering processes for clients, helping to eliminate human error and subjective sizing bias.

ONGOING ENGAGEMENT + FEEDBACK

All the technology and best designs in the world will fail if the well-being of the individual end-wearer is not given due recognition throughout the lifecycle of Clothes at Work, including not only the design process and Wearer Trials but Roll-Out, re-ordering, end-of-life disposal of garments and, most important of all, on-going wearer engagement and listening to their feedback. Because at jSD we oversee the full end-to-end lifecycle of uniforms and other custom workwear for clients, we have the wider understanding and creativity to work with clients on making the entire experience of Clothes at Work a rewarding and motivating one for their staff.

DURABILITY:

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Many factors impact a garment’s durability – from fit and fabric to wearer allocation sets and care regimes. Some factors are more obvious than others. Care, for example, often gets overlooked but can be hugely impactful on a garment’s life-span; for this and environmental reasons, jSD has been trialing a ‘Cold Wash’ initiative with clients and end-wearers [see INNOVATION].

Some of these durability factors can also be more readily calibrated than others. Our fabric technicians, for example, understand in exacting detail the tested variations in durability of different specific fabrics and finishes. Other factors, such as the impact of an original, well-researched functional design based on job-specific needs relies on the expert judgement and practical experience of our designers and product developers to assess accurately.

DURABILITY INDEXING

jSD draws on this valuable combination of both technical analysis and years of practical experience and data to quantify in months for each client the minimum durability of every garment we design, manufacture and supply. In short, jSD calculates FIT + FUNCTIONAL DESIGN + FABRIC/FABRICATION X ALLOCATION SETS + CARE to quantify durability for clients.

The unique jSD index allows the client to make informed comparisons and decisions about such critical factors as quantities, fabrics and finishes – based on the life-time cost of every garment.

Fit + Wearer Well Being

INNOVATION:

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jSD has a 40-year record of leading innovation for the uniforms, corporate clothing and custom workwear industry.

Our founder Susanne Malim has never been one to shy away from a challenge! She has received the industry’s highest lifetime achievement award, and her entrepreneurial spirit is very much part of the entire company’s make-up. Our design creativity, structure and supply-chain are all set up to adapt with speed and practical efficiency to the diverse needs of our clients. And it is this same resourceful flexibility that enables us to champion change so readily.

I have been so impressed at the response from Jermyn Street Design… an amazing effort and true inspiration into how the company diversified to help the NHS in the COVID-19 crisis.

SUE COLBECK   PROCUREMENT LIVERPOOL NHS TRUST

PERSONAL PROTECTIVE UNIFORMS [PPU]

The widespread disruption caused by COVID-19 is a recent example of jSD’s ability to adapt to even the most extreme and unforeseen events. From the outset of the pandemic, jSD was able to flex our robust supply chain to source and manufacture Personal Protective Equipment [PPE] for the UK’s National Health Service [NHS] and other frontline workers.

Our deep-rooted commitment to wearer well-being and the practical learnings from this response to COVID-19 have since shaped a range of valuable initiatives for our clients in the development of Personal Protective Uniforms. jSD has, for example, developed a customisable and reusable 3-ply mask to meet the very specific comfort and functional needs of customer-facing staff in the service industries. The insights gained from jSD’s collaborative partnerships across diverse sectors have enabled us to help our clients move fast to keep staff safe and restore customer confidence.

At Jermyn Street Design we are passionate champions of uniforms as their own version of the eco-friendly ‘capsule wardrobe’... A smaller selection of more durable, better-made, well-designed AND well-coordinated clothes that fit RIGHT and are fit for purpose.

LISA CUNNINGHAM-SHERRET  JSD SENIOR DESIGNER

UNITED KINGDOM

34 GALENA ROAD,
HAMMERSMITH,
LONDON,
W6 0LT

TEL: +44 20 8563 5000

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