How P&O Cruises Keeps Track Of Uniforms At Sea
Smart uniform range designed to withstand vigorous on-board laundry
When P&O Cruises launched their flagship vessel, Arvia, they sought a uniform solution that combined durability, functionality, and brand alignment. They turned to Jermyn Street Design (JSD), a leading staff uniform company and one of the most experienced uniform manufacturers the UK has to offer. The result was a bespoke uniform range designed to withstand the rigours of maritime operations while reflecting the cruise line’s contemporary image.
Designing for the Demands of the Sea
Cruise ship environments present unique challenges for hospitality uniform suppliers. Uniforms must endure frequent laundering, exposure to various elements, and the need for quick turnaround times. For Arvia, JSD developed custom uniforms capable of withstanding high-temperature washes and tumble drying, ensuring longevity and consistent appearance.
JSD’s P&O Cruises Account Manager, explains:
“The uniform range is worn by the food and beverage teams across all dining venues on P&O Cruises’ new ship Arvia. They have to be washed at 40°C and then tumble dried to be used again quickly to minimise the need for extra stock. Therefore, the fabrics and clothing designs need to withstand that process, time after time, and still look immaculate. It was a key requirement from P&O Cruises that all uniform items must stand up to their industrial laundries and be durable, but also be stylish and comfortable for crew. Our designer, Nihal, worked wonders and within a week came up with a versatile range that delighted P&O Cruises from the very first wearer trial which took place on Arvia’s sister ship Iona.”
Smart Tracking with RFID Technology
To manage the extensive inventory of uniforms onboard, each garment was fitted with RFID tags. This technology allows for efficient tracking and ensures that each crew member receives their specific uniform items after laundering. Such innovation underscores JSD’s position among top uniform suppliers who integrate technology to enhance uniform management.
Versatility Through Design
P&O Cruises desired a uniform that could adapt across multiple venues while maintaining individual identities. JSD responded by creating a core uniform range complemented by reversible accessories like aprons and waistcoats. This design allows staff to transition seamlessly between venues, reflecting the specific ambiance of each space.
A P&O Cruises spokesperson elaborates:
“We wanted to modernise the uniform and showcase the brand identity for all the fantastic venues on board Arvia. We required a uniform that had core base layers that could be worn across multiple venues and differentiation could be shown with aprons, waistcoats, braces, sleeve garters and ties, using logos and aligning colours to the interior design of each venue.”
Embracing Inclusivity and Comfort
Recognising the diverse crew onboard, JSD ensured that the uniform range offered choices catering to various preferences. Crew members could select from a range of fits and styles, promoting comfort and inclusivity. This approach aligns with JSD’s commitment as a staff uniform company who provides attire that empowers wearers.
JSD also managed the uniform stock, holding core items locally and using predictive analytics to forecast ongoing requirements. This proactive approach means that uniforms are ready for each of Arvia’s visits to Southampton, streamlining operations and reducing waste.
Positive Feedback and Ongoing Partnership
The collaboration between P&O Cruises and JSD has been marked by professionalism and mutual respect. A P&O Cruises spokesperson shares:
“The uniform once launched looked great, the crew loved it and they looked super smart. A favourite was the denim look trousers which have been reported as very comfortable and wash well. It is great to see a uniform that really brings each venue to life. It was new for us to have so many uniform items but the crew are enjoying having an individual identity in their venues.”
“JSD were always very professional and communication was always clear and on time. All deadlines were met and any issues were clearly communicated and managed. Nihal was a fantastic designer, her work really brought the designs to life and lifted the project. The whole team at JSD were always very welcoming and helpful and the ongoing relationship with our Account Manager is good with clear communication.”
Commitment to Sustainability: B Corp Certification
In March 2025, JSD achieved B Corp certification, joining a global movement of businesses committed to high standards of social and environmental performance, accountability, and transparency. This certification reflects JSD’s dedication to ethical practices, from responsible sourcing to prioritising employee well-being.
B Corp certification is more than a badge; it’s a commitment to continuous improvement and positive impact. For clients like P&O Cruises, partnering with a B Corp-certified uniform manufacturer ensures alignment with values of sustainability and ethical responsibility.
Leading the Way in Ethical Uniform Manufacturing
As a B Corp-certified hospitality uniform supplier, JSD exemplifies how businesses can combine functionality, style, and ethical practices. Our work with P&O Cruises showcases the possibilities when innovation meets responsibility, setting a benchmark for the industry.
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