In the hospitality industry, first impressions count. Your hotel uniforms should reflect your brand’s identity while providing comfort and practicality for every member of your team.
At JSD, we create bespoke designs for luxury hotels, boutique retreats and global hospitality groups, ensuring your staff look polished, professional and perfectly on-brand.
Explore how we reimagined modern hotel uniforms to enhance both guest experience and team confidence.

Hotel teams connect with guests at every stage of their stay, from reception and housekeeping to restaurant service, making their appearance an essential part of the guest experience.
Our hotel uniforms are made from breathable, wrinkle-resistant fabrics with smart tailoring that allows staff to move comfortably throughout long shifts. Thoughtful design details such as concealed fastenings, discreet pockets and moisture-wicking materials are standard in every garment, supporting comfort and practicality.
Adaptability is key. We design staff uniforms for hospitality that perform across all seasons and environments, with layering options, inclusive sizing and ergonomic cuts that ensure every team member feels confident and professional.
Each uniform is built to last, maintaining a premium appearance and fit even after rigorous laundering and daily wear — reflecting the same attention to detail and quality expected from leading hospitality uniforms.

We’ve been creating hotel staff uniforms for over 40 years, trusted by some of the world’s most prestigious hospitality brands.
Our design process starts with detailed consultations to understand your brand identity, guest expectations, and operational requirements. From mood boards and concept development to fabric sourcing and sampling, every stage is collaborative.
We pay particular attention to fabric performance, colour retention, and ease of care — key factors for busy hotel teams.
Our wearer trials ensure every detail is refined based on real feedback, and only after extensive testing do we move into production.
Sustainability sits at the core of everything we do. We use responsibly sourced fabrics and work with an audited, ethical supply chain.
As a proud B Corp we are committed to responsible, sustainable production for your hotel uniforms.

Reception staff and concierges set the tone for every guest’s stay. We design front-of-house hotel uniforms with refined tailoring, breathable fabrics, and luxury detailing — from branded scarves and subtle piping to custom buttons and embroidery.
Housekeeping teams need practical, comfortable uniforms that can withstand daily wear and washing. Our designs include moisture-wicking tunics and trousers, with stretch panels, practical pockets, and colourways that reflect cleanliness and professionalism.
Servers, bartenders, and kitchen staff require uniforms that blend form and function. We create sleek shirts, tailored waistcoats, and aprons with smart, easy-care fabrics and thoughtful features like secure pockets, adjustable straps, and stain-resistant finishes.
Management uniforms are designed to command authority over junior employees while maintaining approachability for guests.
We deliver tailored blazers, dresses, and smart suiting with refined design elements that distinguish management from front-line staff without compromising brand cohesion.
IHG turned to JSD for a comprehensive uniform solution that reflected their diverse brand portfolio, from business hotels to luxury accommodations.
The challenge was to design a collection that would work across multiple hotel brands while maintaining a premium, cohesive look.
We worked closely with IHG to create tailored designs with elegant silhouettes, breathable, sustainable fabrics, and custom detailing that aligned with each property’s brand ethos.
The result? A flexible, adaptable uniform system worn across different hotel tiers — from Holiday Inn to InterContinental.
Staff feedback was overwhelmingly positive, with team members reporting improved comfort, greater confidence, and pride in their new uniforms.
Read the full IHG Hotels case study.
Looking for hotel staff uniforms that are fully bespoke, elegant, and practical?
Contact JSD today — we’ll help you design uniforms that enhance guest satisfaction, reflect your brand, and support your team with comfort and confidence.