Summer Hospitality Uniforms

In the fast-paced and competitive world of hospitality, delivering exceptional guest experiences matters more than ever. Nowhere is this more evident than in the world of sports, where hospitality has evolved far beyond burgers and pints in the stands.

Today’s discerning guests demand more — premium service, immersive environments, and seamless branding. That’s where hospitality uniforms step onto the pitch as a game-changing part of the overall experience.

At Jermyn Street Design (JSD), we understand just how vital staff uniform design is. With almost 45 years of expertise as a custom uniform supplier, we’ve helped some of the UK’s most iconic venues – including Liverpool Football Club – raise the bar with bespoke uniforms that fuse brand identity, style, comfort, and functionality.

As a B Corp certified business, we also know that sustainability and ethics must underpin everything we create, from the first design sketch to the final stitch.

So, how do you craft the perfect summer uniforms for a high-energy, high-visibility environment like a stadium? And how can sustainable uniforms reflect your organisation’s values without compromising staff comfort or performance? In this blog, our team answers these questions and more — exploring the essential components of a successful sports hospitality uniform solution.

Why Effective Staff Uniform Design is Essential for Superb Sports Hospitality

Modern sports venues are not only places to watch a game. They are destinations for corporate events, family days out, and luxury hospitality experiences. From exclusive VIP suites and pitch-side lounges to bustling concourses and retail areas, today’s stadiums offer a wide range of environments — and the hospitality uniforms worn by staff are central to maintaining brand consistency across them all.

Hospitality uniforms shouldn’t just look good; they must be strategic assets in reinforcing brand identity and supporting operational excellence. A well-executed uniform conveys professionalism, confidence, and cohesion, signalling to event attendees what kind of experience to expect.

But uniforms are also about functionality and practicality. In sports hospitality in particular, staff are constantly on the move — greeting VIPs, managing crowds, delivering service with a smile — often under intense summer weather conditions. That’s why summer staff uniform designs should prioritise ease of movement, breathable fabrics, and long-lasting comfort, allowing staff to perform at their best.

At JSD, we take the time to understand your unique brand identity, values, and operational realities. We don’t do off-the-shelf solutions, instead creating bespoke uniforms tailored to fit your needs, your venue, and your people.

A Winning Example: Liverpool FC’s Hospitality Uniforms

When Liverpool FC approached JSD to design a new range of hospitality uniforms, they were clear that they needed something that would reflect the club’s world-renowned heritage while offering a modern, professional look for their high-end hospitality suites.

Their new staff uniform design had to be instantly recognisable, smart, and versatile enough for the different hospitality environments within Anfield Stadium. Our team embraced the challenge, crafting a sophisticated collection that balances tradition with innovation.

Working closely with the Liverpool team, we developed a rich uniform palette of deep reds and classic monochromes — a nod to the club’s legacy, reimagined through a fresh, contemporary lens. The garment range included bespoke suits, sleek dresses, crisp shirts, and customised stock items.

Pieces were designed for seamless layering and adaptability across various hospitality roles, allowing staff to adjust depending on whether they were hosting guests in a corporate suite or serving drinks on a sun-drenched hospitality terrace. Importantly, every design element considered comfort, fit, and function, with fabrics selected for breathability and durability.

This partnership is a powerful example of what’s possible when a forward-thinking brand partners with a custom uniform supplier who understands the visual and functional demands of a modern sports venue.

Meeting the Unique Demands of Summer Hospitality

Summer brings a unique set of challenges for hospitality staff working in sports venues. Temperatures rise, visitor numbers swell, and staff are often required to operate between vastly different environments — from cool indoor lounges to sweltering outdoor bars.

Uniforms must keep staff cool and comfortable, while allowing them to maintain a professional appearance. An ill-fitting or heat-retaining uniform can lead to employee discomfort, poor service quality, and even a negative impact on brand perception.

That’s why JSD designs summer-ready hospitality uniforms that work with the climate, not against it. Breathable fabrics, lightweight layering options, moisture-wicking materials, and clever cuts that allow heat to escape can help staff stay comfortable and confident, even on the hottest days or in crowded spaces.

We design with worker wellbeing and real-world conditions in mind — focusing not just on how garments look, but how they’re worn in dynamic environments. The result? A team that stays cool, collected, and always on-brand.

Layering: The Hidden Hero of Great Hospitality Uniform Design

While often overlooked, layering is one of the most powerful tools in staff uniform design. For sports venues that need to balance a polished appearance with practical demands, layering allows for flexibility, comfort, and adaptability.

During the summer months — especially at venues with both indoor and outdoor spaces — the ability to layer is particularly crucial. Staff need to be able to adjust their uniform to suit their environment, without compromising their professional image.

For example, a tailored jacket may be perfect for a fine-dining hospitality lounge but impractical for staff working in a sun-soaked fan zone. A breathable base layer or short-sleeved shirt underneath gives staff the flexibility to remove outer layers while staying smart and service-ready.

At JSD, our approach to layering is intentional and strategic. Each piece is designed to function as part of a cohesive whole — allowing staff to move effortlessly between different hospitality zones, all while keeping your brand identity front and centre.

The Fabric of Success: Why Breathable, Sustainable Materials Matter

Fabrics are the foundation of any successful uniform design. For hospitality uniforms, especially in summer, the choice of fabric can mean the difference between comfort and discomfort, elegance and impracticality.

At JSD, we use our expertise to source materials that tick every box: comfort, aesthetic appeal, durability, and sustainability. For summer, that often means natural fibres like organic cotton and linen, which offer airflow and moisture absorption, or technical fabrics with moisture-wicking and antibacterial properties.

But beyond functionality, fabric choice is also about ethics. As a B Corp certified custom uniform supplier, JSD is committed to sourcing sustainable materials. This includes working with recycled fibres such as recycled polyester, which gives new life to plastic waste, and exploring low-impact natural materials like bamboo, known for its softness and breathability.

With our commitment to ethical manufacturing, our clients can rest easy knowing their bespoke uniforms don’t just look good, they do good — for people and the planet.

Comfort Meets Professionalism — Why Staff Feeling Good Means Looking Good

In hospitality, appearance matters — but so does how staff feel in what they wear. If a uniform is uncomfortable, restrictive, or ill-fitting, it will show in how staff present themselves. That’s why JSD focuses on designing bespoke uniforms that support both professionalism and wellbeing.

Our approach to staff uniform design involves careful consideration of fit, sizing, and inclusivity. We ensure that garments accommodate a diverse workforce, with styles and cuts suited to different body types.

We also work closely with clients to understand the specific demands of each hospitality role — whether it’s a bar manager who needs freedom of movement or a maître d’ who needs a sleek, formal appearance.

This results in hospitality uniforms that not only align with your venue but also empower staff to feel confident and comfortable — something that directly enhances guest experience.

The JSD Commitment to Sustainability and Ethical Design

As a B Corp certified custom uniform supplier, JSD takes a holistic approach to ethical manufacturing. This means fair wages, safe working conditions, and a relentless focus on reducing environmental impact.

Our commitment goes beyond just choosing eco-friendly fabrics to embed sustainability into the entire uniform lifecycle, with closed-loop designs, responsible production, smart logistics, and circular economy initiatives.

We only work with trusted suppliers who meet our ethical standards, use local and nearshore manufacturing to reduce transport emissions, provide maintenance advice to extend uniform longevity, and offer take-back schemes and responsible end-of-life disposal.

Because sustainability is vital for both your business and the planet, it shouldn’t be a bolt-on — it should be stitched into every seam.

Why Sports Venues Should Work with a Custom Uniform Supplier

Off-the-shelf uniforms simply can’t deliver the brand alignment, performance, or sustainable integrity that modern hospitality demands. For sports venues looking to stand out, leading custom uniform suppliers offer the expertise and creativity needed to deliver something truly unique.

When you work with JSD, you gain more than just hospitality workwear — you gain a partner who’s invested in your brand story, your people, and your impact. The bespoke uniforms we design are built to perform — practically, ethically, and visually.

So, whether you’re planning your next stadium relaunch, refreshing your summer uniforms, or looking to take a more sustainable approach to staff attire, we’re here to help.

Ready to Redefine Your Hospitality Uniforms? Contact JSD Today

The right summer hospitality uniforms can elevate the entire guest experience — especially in high-profile, fast-paced environments like sports venues.

At Jermyn Street Design, we create bespoke uniforms that go beyond expectations — designed with care, powered by purpose, and made to last. Our work with Liverpool FC shows how impactful a well-designed uniform solution can be — for staff comfort, visual consistency, and overall brand identity.

Contact our expert team today to explore how we can bring your brand to life through beautifully tailored, ethically made uniforms that are as exceptional as your venue.