JSD’s engagement by Liverpool FC coincided with the major reconstruction in 2016/17 of the famous Anfield stadium. The design brief covered the widest possible range of workwear from staff in elite hospitality suites and other restaurants to fast-food vendors, ticketing staff, security, parking attendants and other management teams. Everyone working at the stadium needed to embody Liverpool FC with the design true to the spirit and uncompromising performance standards of this world-famous passion brand.

The solution was a spectrum of outstanding designs ranging from bespoke suits to customised stock items – all expressing the unique Liverpool FC brand and all highly fit-for-purpose across the widest possible diversity of jobs and work environments.

Operations to manage the full life-cycle of these garments ranges from fully laundered items to the distribution of individual allocation sets. Each year JSD retains and replenishes items for seasonal staff and carries out smart predictive stock allocations across the full range of designs.

The new uniforms were rolled out in 2017. Liverpool won the Champions League in 2019 and the Premier League in 2020. just saying

JSD MANAGING DIRECTOR CHARLOTTE MCHARDY