Eurostar’s award-winning uniforms benefit from JSD’s brand-building creativity, functional wearer-driven design and extensive practical experience in the transport, travel and hospitality sectors. The custom uniforms have played a prominent role in the integrated branding of this high-profile international rail operator, including extensive pr & a ‘making of the range’ video.
“JSD guided us to create a uniform. . . that reflects who we are and how we want to be seen,” says EUROSTAR’S ON-BOARD SERVICES MANAGER
Through shape, colour, fabrics and structure, we set out to capture the iconic ‘e’ of the Eurostar logo and the curved lines, ergonomic design and new livery of the trains themselves – even the flow of the Eurotunnel,” says SENIOR JSD DESIGNER CHRISTINA BURKE.
Custom fabrics were developed to express the unique Eurostar brand at the same time as boosting durability and aiding the responsible end-of-life recycling/disposal of the uniforms. JSD specified a distinctive mix of textured twill and plain woven fabrics, with the signature Eurostar yellow used as a subtle yet immediately visible contrast to the dominant metallic blue tones. Two scarves and a tie complete the ‘wow’ factor.
The Design, Development and international Roll-Out of this full range of Eurostar uniforms included extensive staff research, consultations and roadshows, with Wearer Trials in 3 countries by both on-board and platform staff – plus on-going on-the-job feedback to inform and inspire constant innovation by JSD. JSD operates multilingual online ordering for all Eurostar employees, and the client has a dedicated French-speaking JSD manager.
WINNER: PROFESSIONAL CLOTHING AWARDS: BEST MANAGED CONTRACT
RUNNER-UP: PROFESSIONAL CLOTHING AWARDS: DESIGN OF THE DECADE
We chose JSD for their strategic fit with us… you feel the passion and dedication in the way they deliver.
EUROSTAR PROCUREMENT MANAGER