We have been uniform suppliers for David Lloyd Leisure since the company launched in 2001, providing them with stylish, wearable corporate clothing. Today, the racquets, health and fitness operator — with 99 clubs in the UK and a further 15 sites across Europe — continues to partner with JSD for innovative and consistent brand presentation.
In 2009, JSD was briefed to create new custom hospitality uniforms as part of a pan-European rebrand for the David Lloyd business.
The project encompassed new brand colours, signage, and a refreshed image for its people — a look that connected seamlessly with JSD’s expertise in gym and health club uniforms.
These versatile hospitality uniforms have stood the test of time, remaining stylish and functional well over a decade later.

The quality of the design, product and service we deliver has always been vital in developing our strong working relationship. The Head of Procurement at David Lloyd Leisure affirms: “Jermyn Street Design provides the full package — first-class warehousing and logistics, friendly and proactive customer support, plus thorough reporting and account management.”
Hard-working and durable stretch fabrics were incorporated into contemporary shapes for the latest collection. Adopting the new colour palette of black, white and green, we created a stylish uniform design that allows employees to switch effortlessly between the Group’s fitness and reception departments — aligning with our wider expertise in gym and health club uniforms.
Our understanding of the David Lloyd Leisure business is key to the success of this enduring partnership. It enables us to forecast staff uniform stock to meet the operator’s needs while working efficiently within its budget.
“Jermyn Street Design don’t just provide excellent uniform design solutions; their skill set extends to providing the full package.”
DAVID LLOYD LEISURE