Branding Power: Uniforms that Amplify Your Team’s Identity

In retail and other customer-focused environments, what your team wears is far more than just clothing — it’s an extension of your brand and a vital touchpoint in the customer experience.

Corporate uniforms are often the very first interaction a potential customer has with your brand. This makes effective uniform design a key pillar of any brand strategy, one that influences how customers perceive your business, how confident your employees feel, and how consistently your brand is represented.

At Jermyn Street Design (JSD), we design bespoke uniforms tailored to our clients’ unique brand values and operational needs. As a trusted custom uniform supplier with a strong focus on sustainable production, we’ve helped some of the UK’s most recognisable brands create uniforms that do more than simply dress teams — they support business success. 

Let’s explore how the right staff uniform design can amplify your corporate identity, and take a closer look at real examples of how custom workwear has transformed teams and customer experiences.

Why Uniforms Are Essential for Brand Identity and Customer Experience

Uniforms are one of the most direct and powerful ways to showcase your brand in action. In retail environments like the shop floor, hospitality venues, or client service settings, staff appearance is a visual representation of what your brand stands for. Smart, well-designed bespoke uniforms tell a story of professionalism and attention to detail, reassuring customers that they are in capable hands.

Before a customer even interacts with your staff, they are already forming impressions based on how your team is dressed. This makes strategic company uniform design essential to shaping a positive public perception and delivering seamless brand experiences.

What’s more, uniforms also unite teams under a shared visual identity. They create a sense of belonging and pride, reinforcing brand values from within. When staff feel confident and comfortable in what they wear, this naturally translates to increased job satisfaction, better customer service, higher morale, and more positive interactions.

The key to effective staff uniform design therefore lies in achieving the perfect balance: a uniform that looks great, aligns with brand identity, is practical for daily tasks, and makes staff feel good.

How JSD Brings Brand Identity to Life Through Bespoke Uniforms

Every brand is unique, and so are its uniform needs. As a leading custom uniform supplier, JSD offers an end-to-end design and manufacturing service that goes far beyond generic, off-the-shelf options. 

Our approach to bespoke uniform design begins with understanding the essence of your brand — getting an idea of your mission, values, existing visual identity, and operational needs. Through close collaboration in consultations, design workshops, and wearer trials, we ensure that your corporate uniforms are fully aligned with your brand vision and practical requirements.

From carefully chosen fabrics and colour palettes to tailored cuts and distinctive design details, we translate what makes your brand unique into stylish, functional garments your team is proud to wear.

Let’s take a look at how this approach has resulted in exceptional uniform design for some of the UK’s leading brands — from busy high-street retailers and restaurants to leisure companies and premium beauty brands.

Butlin’s: Fun, Friendly, and Family-Focused Uniforms

With a focus on delivering memorable guest experiences, Butlin’s has lived and breathed fun, family, and hospitality ever since their first holiday resort was established in 1936. Their famous Redcoats are more than just team members; they are iconic brand representatives who embody the energy and joy of the Butlin’s experience.

JSD worked closely with Butlin’s to develop Redcoat uniforms that offer an updated look and feel for staff, while still conveying the brand’s positive, pioneering, and welcoming identity. From vibrant colourways to playful design details, every element of the new staff uniform design reflects Butlin’s unique personality.

But it wasn’t enough for these bespoke uniforms to just look good — they had to stand up to the demands of a fast-paced resort environment too. With breathable fabrics, flexible fits, and weather-appropriate materials, the built-in functionality of the uniforms empowers staff on long shifts to move confidently through their varied roles, all while maintaining a cheerful, unified appearance.

Pizza Hut: Iconic Brand, Practical Uniforms

Pizza Hut is one of the UK’s most recognised casual dining chains. Requiring a reliable custom uniform supplier, JSD understood that elevating consistency across their franchise network would be key to business perception and staff morale.

The new company uniform design needed to be high-quality, suited to busy restaurant environments, and easily adaptable for seasonal promotions. JSD developed bespoke uniforms that strike the perfect balance between brand identity and functionality. 

Incorporating Pizza Hut’s signature red, grey, and black colours, the designs featured modern cuts that looked sharp but allowed for freedom of movement. From front-of-house to kitchen teams, each role had tailored uniform pieces that were practical — easy to clean, durable for high-paced work, and comfortable during long shifts.

The use of carefully chosen fabrics ensured that the uniforms could withstand the rigours of the restaurant environment without losing their shape or style, while consistent design elements ensured that the team looked unified and professional. This helped reinforce Pizza Hut’s brand as welcoming, energetic, and professional — a critical part of the customer dining experience.

Liz Earle: Natural, Elegant, and Customer-Centric Retail Uniforms

Premium beauty and wellness brand Liz Earle needed uniforms that reflected their ethos of natural beauty, trust, and care. JSD designed bespoke uniforms for Liz Earle’s retail staff that combine elegant aesthetics with sustainability — perfectly mirroring the brand’s high-quality, nature-inspired product range.

We created a contemporary, brand-focused uniform featuring Liz Earle’s primary house colour of sharp, cool aqua. Clean lines, modern cuts, and subtle design details like flattering panels and pleats allowed staff to feel more comfortable and look professional but not overly formal — an essential balance for a beauty retail environment where personal connection with customers is key.

Incorporating functional, durable fabrics not only enhanced wearer comfort and reduced maintenance needs, but also extended garment lifespan — a more sustainable and cost-effective solution.

These uniforms were a testament to how thoughtful staff uniform design can reflect a brand’s deeper values, allowing staff to act as true ambassadors for the brand.

Eurostar: Premium Customer Experience Meets Travel Retail

Although Eurostar operates in the transport sector, their customer service uniforms are a brilliant example of how corporate uniforms function similarly to retail branding — especially in premium service settings.

JSD worked with Eurostar to create bespoke uniforms that reflect their commitment to high-end, seamless travel experiences. These uniforms needed to convey professionalism, reliability, and luxury, while also being functional for teams working in stations and on trains.

Every detail — from button choices to trim accents — was designed to reflect Eurostar’s brand identity. With rich, brand-aligned colours, custom fabrics, and modern tailoring delivering a sleek, sophisticated look, the updated staff uniform design ensures that every customer-facing moment is an extension of Eurostar’s brand promise.

PureGym: Fitness Brand Identity in Action

PureGym needed bespoke uniforms that matched their fresh, energetic, and accessible fitness brand. Staff needed to look the part — approachable and professional — while also having the ability to perform physical tasks and move comfortably throughout the gym.

JSD developed a new uniform range for PureGym staff that combined brand colours and logos with ergonomic, flexible cuts. Materials were chosen for breathability, stretch, and durability — ideal for a dynamic fitness environment. These custom uniforms reflect PureGym’s brand while supporting staff to engage fully with members.

Why Bespoke Uniforms Outperform Off-the-Shelf Solutions in Retail

Off-the-shelf uniform solutions often fall short in fit, brand alignment, sustainability, and long-term durability, which can dilute your business identity and negatively affect how staff and customers experience your brand. In contrast, bespoke uniforms are completely tailored to your unique business needs, with careful thought given to every design decision. 

At JSD, our custom uniform design process ensures that each uniform is built around your brand’s values, visual identity, and operational reality. This approach results in uniforms that not only look better but also enhance staff performance, boost morale, and elevate customer service experiences.

Sustainability and Ethics in Staff Uniform Design — JSD’s B Corp Commitment

As a certified B Corp, sustainability and ethics are at the heart of everything we do at JSD. Partnering with us means choosing a custom uniform supplier who shares your environmental values. 

Our garments are made using responsibly sourced materials like recycled polyester and organic cotton, and our verified supply chain is transparent, ethical, and designed for long-term value.

We don’t believe in fast fashion or wasteful practices. Our bespoke uniforms are built to last — environmentally, socially, and stylistically — helping your brand meet its ESG goals while making a tangible impact.

Ready to Amplify Your Brand Through Custom Staff Uniform Design?

Bespoke uniforms are powerful tools for shaping brand identity, unifying teams, and delivering memorable customer experiences in retail and other customer-centric sectors. 

By partnering with JSD as your custom uniform supplier, you can elevate your brand presence, sustainability, and customer perception. Our staff uniform designs for industry leaders like Butlin’s, Eurostar, Liz Earle, PureGym, and Pizza Hut demonstrate the transformative power of truly customised uniforms.

If your business is ready to invest in bespoke uniforms that amplify your brand, reflect your values, and support your team, let’s start a conversation. Contact JSD today — and discover how powerful your brand can look in uniform