Jet2 Partners with JSD for an Eco-Friendly Uniform Redesign
Jet2, one of the UK’s most trusted airlines, has built its reputation on exceptional service, a modern approach, and a commitment to putting customers first.
In 2025, the airline took another step forward, teaming up with sustainable uniform experts Jermyn Street Design (JSD) to launch a fresh redesign of its airline uniforms.
This collaboration wasn’t just about updating aesthetics.
Together, Jet2 and JSD created a range of cabin crew uniforms, pilot uniforms, and ground staff uniforms that reflect Jet2’s iconic branding while championing sustainability.
From eco-friendly materials to circular fashion initiatives, the new uniforms demonstrate how thoughtful design can elevate a brand while supporting environmental responsibility.
A Design That Embodies Jet2’s Values
Jet2’s signature red and blue aren’t just colours – they represent the airline’s ethos.
Red, bold and vibrant, captures the warmth and energy of Jet2’s friendly, approachable service. Blue, calm and dependable, reflects professionalism and trust, reassuring passengers that they’re in safe hands.
These colours are woven seamlessly into every aspect of the new Jet2 airline uniforms, creating a cohesive and polished look across all roles.
Whether greeting passengers in the terminal, assisting them in-flight, or working behind the scenes, Jet2’s employees now present a unified image that reflects the airline’s dedication to quality and care.
Beyond aesthetics, the uniforms have been designed with functionality in mind. Precision tailoring and high-performance fabrics ensure employees feel comfortable and confident, even during the busiest days.
This balance of style and practicality reinforces Jet2’s reputation as an airline that cares about both its customers and its team.
Sustainability Woven Into Every Thread
In an era where sustainability is a business essential, Jet2’s new uniforms set an inspiring example.
Working closely with JSD, the airline prioritised eco-friendly materials and responsible production practices, proving that creating a sustainable uniform doesn’t mean compromising on style or performance.
Every garment in the collection has been crafted using innovative fabrics designed to reduce waste and lower the environmental impact of production:
- Polo shirts: Made from 100% recycled polyester, offering comfort and durability.
- UK polo shirts: Made from a blend of 65% recycled polyester and 35% cotton
- Tailoring: Crafted with a blend of 52% recycled polyester, 15% polyester, 31% viscose, and 2% elastane.
- Shirting: Featuring breathable blends of recycled polyester, cotton, rayon, and spandex for flexibility.
Recycled polyester is found throughout the range, chosen for its durability and ability to significantly reduce the demand for new raw materials.
By embedding sustainability into every stitch, Jet2 and JSD have created custom uniforms that are both eco-conscious and built to last.
Beyond the Fabric: Thoughtful Details
Sustainability doesn’t stop at the fabric.
Every element of Jet2’s new airline uniforms reflects a holistic commitment to eco-friendly practices, including:
- Recycled trims: All woven labels and internal branding tags are made from 100% recycled polyester.
- Sustainable packaging: Poly bags use at least 65% recycled materials and are fully recyclable, while bulk cartons are made from recycled cardboard. Plastic clips have been eliminated from shirt packaging to reduce waste.
- Ethical suppliers: JSD’s trusted suppliers meet high environmental and social standards, with certifications like OEKO-TEX 100 and Global Recycled Standard.
These thoughtful touches ensure that every step of production, from design to delivery, aligns with Jet2’s commitment to sustainability.
Empowering Employees, Inspiring Passengers
For Jet2, this redesign is about more than style – it’s about empowering employees to feel confident and perform at their best, wherever they are in the world.
From cabin crew uniforms to pilot uniforms, every piece has been carefully designed to meet the demands of Jet2’s international workforce.
Jet2 staff work in all kinds of environments, from sunny beaches to snowy airports, so the uniforms are made with fabrics that suit different climates.
Breathable, lightweight materials keep the team cool in hot destinations, while warmer, weather-resistant fabrics are perfect for chillier conditions. It’s all about making sure staff feel comfortable and ready to deliver their best, no matter where their job takes them.
With this thoughtful approach to uniform design, combined with modern tailoring and functional fabrics – Jet2 employees feel comfortable, confident and professional, allowing them to focus on delivering the outstanding service Jet2 is known for.
For passengers, the uniforms reflect Jet2’s professionalism and values. A well-dressed crew inspires trust, while the sustainability embedded in the designs resonates with eco-conscious travellers.
Jet2’s uniforms tell a story of innovation and care – one that enhances the passenger experience from take-off to landing.
Jet2 and JSD: A Benchmark for Sustainable Airline Uniform Design
The partnership between Jet2 and JSD demonstrates the power of thoughtful, strategic design. Together, we’ve created a range of airline uniforms that combine sustainability, style, and practicality.
This collaboration sets a new standard for uniform design in the aviation industry.
It shows how uniforms can go beyond functionality to embody a company’s values, enhance employee confidence, and begin to meet the growing demand for sustainable business practices.
Ready to Transform Your Uniforms?
Is your business ready for a uniform refresh?
At Jermyn Street Design, we create bespoke, sustainable uniforms that prioritise style, practicality, and eco-conscious values.
While our expertise in airline uniforms is clear from our partnership with Jet2, we work across a range of industries, including corporate, construction, hospitality, rail and retail.
Whether you need practical designs for busy retail environments, durable uniforms for construction teams, or tailored pieces for luxury hospitality, we deliver solutions that align with your brand’s needs.
Let us help you create uniforms that empower your team, elevate your brand, and contribute to a more sustainable future.
Contact us today to make your uniform vision a reality.
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