Jet2 Uniform

Jet2.com and Jet2Holidays are consistently the top-ranked transport company on the UK Customer Satisfaction Index. Jet2.com also won Best Airline UK and Best Low-Cost Airline Europe multiple times, in the TripAdvisor Travellers’ Choice Awards. This acclaim reflects the company’s ‘Take Me There’ customer experience initiative, including the latest JSD redesign in 2025 of all pilot uniform, holiday rep, ground ops and Jet2 cabin crew uniforms. Flight attendant uniform plays an important role in brand trust for Jet2.com and Jet2Holidays as well as in the well-being, safety, pride and performance of the airline/tour operator’s employees. “The designs combine distinctive brand signatures, outstanding fit, advanced performance fabrics and functional excellence across all the different Jet2 jobs,” says JSD Client Services Director, Lucy Smith.

JSD’s handling of the end-to-end operational lifecycle of the uniforms is also tailored to Jet2’s specific needs – from fast and reliable online ordering (with reference size sets at each airport) to smart predictive stock control and flexible, cost-effective logistics plus a dedicated JSD Account Manager. “Wearer-driven designs and transparent, client-driven operations – that’s the key to our hugely enjoyable and close partnership with Jet2.com and Jet2Holidays,” says Lucy Smith. “We were thrilled to win from Jet2 their Great Service Award.” The Jet2-JSD partnership extends to collaboration on environmental initiatives too, including a response to targets set out in the UK government’s Aviation 2050 green paper.

Jet2 has participated in JSD’s Sustainability Workshop for clients, following which a raft of valuable initiatives were undertaken together. All Jet2 uniform fabrics are now recycled, a care initiative to extend durability is being trialled and garment packaging has been reduced and replaced with recycled materials. Compostable packaging is also in development with suppliers throughout the supply chain, and design changes have been made to facilitate the end-of-life deconstruction of Jet2 garments for recycling, with over 80,000 garments from old uniforms being recycled into new materials in this latest roll out.

JSD also continues to operate a take back and store system for Jet2 uniforms at the end of the holiday season, extending the life-span of garments among returning seasonal staff. “It was an exciting challenge and privilege to design a range that embodies JSD’s ‘no one is uniform’ philosophy, celebrating diversity across Jet2’s team.” says JSD CEO, Ann Dowdeswell. “Our design and development team prioritised wearer well-being and comfort, integrating sustainable materials to meet our shared commitment to sustainability; ensuring both environmental responsibility and long-lasting quality.” Ann says: “For all our clients, sustainability is increasingly a key factor in wearer well-being.”

WINNER: JET2.COM + JET2HOLIDAYS: GREAT SERVICE AWARD

The fact we that we keep outperforming other tour operators and airlines is no accident… our philosophy is all about giving customers a best in class service so that they keep coming back.

STEVE HEAPY JET2.COM AND JET2 HOLIDAYS CEO

Since the launch of Jet2.com in 2003, our uniform has seen subtle changes, but this is the first major new design which represents a significant change and will ensure that we stay on-brand and stylish for many years to come. This new look and feel has been driven by Jet2.com colleagues, with 18 months’ worth of feedback and wearer trials helping us to develop a brand-new uniform that not only looks incredible, but addresses comfort and practicality too. We know that our colleagues and customers will love this new uniform, and it will really take us forward as we continue looking after Jet2.com customers on their award-winning flights and holidays with us.

MICKI MILES JET2.COM HEAD OF CABIN SERVICES