When we think about the aviation industry’s environmental footprint, our minds naturally go to the obvious culprits: fuel emissions, noise pollution, and contrails. Yet, there’s one aspect of aviation sustainability that’s often overlooked: airline uniforms.
From airline pilot uniforms to cabin crew uniforms, these garments represent much more than a professional image. They’re essential for functionality, branding, and team identity, but their environmental cost is significant. Every uniform has a lifecycle – from production to disposal – and each stage in this has an impact on the planet.
In this blog, the team at Jermyn Street Design (JSD) will explore the broader sustainability challenges facing the aviation industry, before zooming in on the environmental impact of aviation uniforms and the key actions needed for positive change. We’ll also share how airline industry innovators like Jet2 are leading the way towards sustainable solutions.
According to Our World in Data, the aviation industry accounts for around 2.5% of global CO₂ emissions, but when high-altitude emissions are factored in, its contribution to global warming rises to an estimated 4%.
While the industry serves billions of passengers annually, the environmental costs are staggering:
Airlines have embraced innovations like sustainable aviation fuels (SAF), electric and hybrid aircraft, waste reduction initiatives, and operational efficiencies.
However, the environmental cost of aviation uniforms is often ignored, despite being a key part of operations.
Uniforms may not seem like a major factor in aviation’s environmental footprint, but the scale of the industry magnifies their impact.
Consider this: each airline employs thousands of staff across roles, all of whom require multiple uniform pieces that are usually replaced every few years.
Each airline pilot or cabin crew uniform has a lifecycle with distinct environmental costs:
With increasing focus on the importance of sustainability and reducing emissions, it is vital that businesses pay attention to every aspect of their operations and supply chains when considering eco-friendly changes.
Airline uniforms are often overlooked in aviation sustainability plans because they seem less impactful than fuel emissions. However, high staff turnover and use of composite materials in airline pilot uniforms and cabin crew attire can make workwear a significant contributor to waste and pollution. By creating green uniforms instead, airlines can reduce waste, save resources, and work towards their ESG goals.
Sustainable uniforms also offer an excellent opportunity to showcase environmental leadership to customers and the general public, since the attire worn by customer-facing staff is one of the most visible elements of an airline’s brand identity.
Jermyn Street Design’s partnership with industry-leading UK airline Jet2 provides a powerful example of what eco-friendly airline uniforms can achieve.
Recognising the environmental impact of traditional workwear, Jet2 wanted a more sustainable redesign of their cabin crew uniforms, airline pilot uniforms, and even ground ops uniforms.
The new uniforms needed to prioritise durability, sustainability, and staff well-being, while also offering outstanding fit, distinctive visual branding, and functional excellence across all the different Jet2 jobs.
Key features of JSD’s approach to this uniform redesign included:
Jet2’s collaboration with JSD has yielded measurable benefits across several key areas. One significant achievement is the reduction of textile waste achieved by the innovative circular uniform design and take-back scheme. Together, these prevent thousands of Jet2’s airline uniforms from being incinerated or sent to landfill each year.
The use of recycled fabrics for garment production has led to lower carbon emissions compared to traditional virgin polyester manufacturing. Similarly, the use of recycled packaging and initiatives to extend garment lifespans have helped contribute to reducing Jet2’s environmental footprint.
The redesign has also positively reinforced Jet2’s brand image, as the more sustainable aviation uniforms signal their clear commitment to environmental responsibility, a message that resonates with eco-conscious customers and employees alike.
Overall, this case study highlights how addressing what seem to be smaller concerns – like airline pilot uniforms and cabin crew uniforms – can drive an impactful change in a company’s sustainability efforts.
Making uniforms more sustainable isn’t just an environmental and ethical win – it’s also a business advantage.
Airlines that prioritise sustainability improve their ESG credentials, attract eco-conscious travellers, and foster loyalty among employees who value their employer’s environmental ethics.
A: Uniforms are a high-volume product with potentially significant environmental costs in terms of production, usage, and disposal. Addressing their impact is essential for airlines to adopt a holistic sustainability strategy.
A: Traditionally, most airline pilot uniforms and cabin crew uniforms are made from synthetic fabrics like polyester, which are durable but resource-intensive and non-biodegradable.
A: By using recycled materials, implementing take-back schemes, and designing modular uniforms that can be repaired or reissued, airlines can minimise waste and emissions.
A: The Jet2 uniforms designed by JSD combine the use of recycled fabrics with innovative take-back schemes, creating a sustainable system that reduces waste and extends the uniform lifespans.
The aviation industry faces immense sustainability challenges, and uniforms are a hidden yet impactful part of the problem.
Airline uniforms may be a small piece of the puzzle, but addressing their environmental cost can amplify broader sustainability efforts.
By adopting practices that create a more circular approach to uniforms – like those pioneered by Jet2 and JSD – airlines can significantly reduce waste, lower emissions, and drive real change.The time to rethink your aviation uniforms is now – and the rewards extend far beyond the skies. Contact the team at Jermyn Street Design today to get your project startedions. Contact us today to explore how we can help you achieve your environmental and branding goals.