DUFRY UNIFORM

JSD won the contract in 2004 to create custom uniforms for DUFRY’s UK operations World Duty Free. Since then JSD has created three unique and constantly evolving ranges for World Duty Free’s 3,800 staff at 15 UK airports plus Eurotunnel terminals; and in 2020 JSD was appointed to design uniforms for DUFRY’s global range with over 500 outlets in 21 countries across five continents.

Key to JSD’s successful work for World Duty Free UK has been its pro-active updating of work uniforms to keep the look always highly contemporary. “World Duty Free likes the way we drive each redesign and make the process effortless for them,” says JSD’s Head of Sales, Danielle Carruthers. “They know they can depend on JSD to understand the brand, trends and their requirements. This lets them get on with being the UK’s leading travel retailer, knowing we will get on with supplying stylish uniforms on brand, on time and on budget.”
Another key to JSD’s appointment as DUFRY’s global uniform supplier has been its ability to develop designs exclusively for the UK market and local needs, while also reflecting and promoting DUFRY’s global brand and corporate aim “to offer the ultimate airport shopping experience.” JSD knows how to interpret international brands and designs to fit local markets, cultures and conditions while retaining common threads of a brand’s core identity.

The latest redesign for World Duty Free UK a striking red. JSD incorporated their logo into a ladies’ scarf in the form of a stylish repeat pattern . This item is much loved by the local UK staff.

JSD specified a poly/wool/Lycra fabric for the women’s and men’s suits within this current ‘smart contemporary’ uniform for the UK. This advanced fabric provides great durability and ease of movement in a retail environment. “The men’s jacket and waistcoat have tailored lines, while still focusing on the wearer’s comfort, balancing the need for a business-like look with the demands of the modern workforce,” says Nihal Selimi, Head of Design at JSD. The women’s shirt and dress were given an easy cutaway neckline to create defined shape while allowing for freedom of movement and comfort. “All the feedback shows that World Duty Free and their staff are really delighted,” says Nihal.

“Just as critical as delighting the wearers with our designs is managing the whole life-cycle and availability of each garment with seamless reliability,” says JSD Client Services Director, Lucy Smith. “The new products in each evolving range are phased in as old stock runs low. World Duty Free places orders as employees require, and each retailer knows that they can rely on our operational efficiency to distribute all garments on size and on time every time.”

The latest designs that JSD have created for our UK retail stores reflect the new global world duty free brand perfectly.

WORLD DUTY FREE

JSD drive forward each redesign and make the process so easy for us – it’s a great 15 year partnership

WORLD DUTY FREE